Aditya Birla Capital’s shares rose to the day’s peak of ₹410.20 on the National Stock Exchange (NSE), up 3.58 per cent from their last closing price of ₹396. As of 2.15 PM, it was trading 2.90 per cent higher at ₹407.50. NSE’s Nifty 50 index was up 0.66 per cent at 24,235 at the same time.
So far in 2026, the investment company’s stock has gained 12.7 per cent, according to NSE data and is trading higher by 44 per cent in a year.
Gold loans business has witnessed a phenomenal growth (34 per cent CAGR during FY21-FY26) driven by a surge in gold prices (24 per cent CAGR) and increasing adoption, said HDFC Securities in a report last month. This has led to a “gold rush” among lenders with existing players increasing focus on gold loans and ramping up their distribution, and new players (diversified NBFCs) in various phases of launching their gold loan product, said the brokerage.
Aditya Birla Capital gold loan biz details
The Aditya Birla group company, in a press release today, announced that its NBFC arm is tapping gold loan segment, marking a strategic expansion of its secured lending portfolio.
Commenting on the launch, Rakesh Singh, Executive Director and CEO – NBFC, Aditya Birla Capital, said, “Gold loans are witnessing strong structural growth in India, and our entry into this segment is a natural extension of our secured lending strategy. In a category where trust is paramount, customers seek transparency, secure handling of their gold, and the confidence that their valuable assets are in safe and trusted hands. Backed by Aditya
Birla Group’s generational legacy of trust, integrity, and responsible stewardship, we are well positioned to serve these customer needs.”
The offering will cater to various customers across urban and semi-urban markets.
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