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AI AWS

From hours to minutes: How Agentic AI gave marketers time back for what matters

Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep...

Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities

This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova...

Power video semantic search with Amazon Nova Multimodal Embeddings

Video semantic search is unlocking new value across industries. The demand for...

Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock

Optimizing models for video semantic search requires balancing accuracy, cost, and latency....

Introducing granular cost attribution for Amazon Bedrock

As AI inference grows into a significant share of cloud spend, understanding...

Transform retail with AWS generative AI services

Online retailers face a persistent challenge: shoppers struggle to determine the fit...

Cost-efficient custom text-to-SQL using Amazon Nova Micro and Amazon Bedrock on-demand inference

Text-to-SQL generation remains a persistent challenge in enterprise AI applications, particularly when...

Create rich, custom tooltips in Amazon Quick Sight

Amazon Quick Sight, the business intelligence (BI) capability of Amazon Quick, is...