UK and France Lead Gothic Getaways Trend as Castle Hotel Demand Rises 20% Ahead of 2027

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The UK and France are emerging as prominent destinations for Gothic-inspired holidays as travellers increasingly seek historic hotels, atmospheric castles and experiences connected with local legends. Expedia Group’s 2027 travel predictions reveal growing interest in distinctive accommodation, with castle property demand rising 20 per cent and younger travellers showing particularly strong enthusiasm.

Gothic Getaways Emerge as a Major International Travel Trend for 2027

Gothic-inspired holidays are gaining attention in the global tourism industry as travellers look beyond conventional hotels and seek accommodation offering history, distinctive architecture and a strong sense of place.

According to Expedia Group’s Unpack ’27 travel trends report, published on 14 October 2026, interest in Gothic-style accommodation is increasing among travellers planning holidays for 2027.

The research, which incorporates information from Expedia, Hotels.com and Vrbo, identifies Gothic Getaways as an emerging accommodation trend.

These experiences include historic castles, heritage hotels, buildings with Gothic architectural influences and properties associated with folklore or unusual local histories.

Hotels.com reports that 65 per cent of surveyed travellers are interested in booking a Gothic-style hotel.

Among Generation Z and Millennial respondents, the figure increases to 71 per cent.

The findings suggest that accommodation design and historical character are becoming more important considerations when travellers select where to stay.

The trend also reflects the influence of Gothic fiction, atmospheric storytelling and visual culture on holiday preferences.

For hotels and destination management organisations, growing interest in distinctive accommodation could create opportunities to promote historic properties and heritage experiences throughout the year.

Gothic Getaways 2027 – Key Travel Statistics

Expedia Group’s research provides several indicators of growing consumer interest in Gothic-inspired travel.

Source: Expedia Group, Hotels.com and Vrbo, Unpack ’27 travel trends research, published 14 October 2026.

The statistics measure different aspects of consumer behaviour.

The 65 per cent figure reflects stated interest in Gothic accommodation rather than confirmed reservations.

The 20 per cent increase refers specifically to demand for castle properties recorded by Hotels.com over comparable reporting periods.

Similarly, social media mentions indicate online attention rather than actual visitor arrivals.

These distinctions are important when evaluating the commercial potential of the trend.

Castle Hotel Demand Increases 20 Per Cent as Travellers Seek Historic Accommodation

One of the strongest indicators identified by Hotels.com is the increase in interest in castle accommodation.

The platform recorded a 20 per cent year-on-year rise in demand for castle properties.

The comparison covers the period from 1 September 2025 to 27 July 2026 against the corresponding period a year earlier.

Historic castles offer experiences that differ from standard hotel accommodation.

Many feature traditional stone architecture, period interiors, distinctive furnishings and connections to local history.

Some have been converted into hotels, allowing guests to stay within buildings originally constructed for defensive, residential or ceremonial purposes.

Others combine historic architectural features with modern hospitality services.

For travellers, these properties can make accommodation an important part of the overall holiday experience.

For hotel operators, the trend provides an opportunity to highlight heritage features, restoration work and local cultural connections.

However, the increase in castle demand does not establish that every castle hotel is experiencing higher bookings.

Performance will depend on location, pricing, availability and individual property characteristics.

UK Gothic Hotels Attract Travellers Interested in Heritage and Folklore

The United Kingdom is particularly well suited to Gothic-inspired travel because of its historic architecture, castles, country houses and literary heritage.

England, Scotland, Wales and Northern Ireland offer numerous destinations associated with medieval history, dramatic landscapes and traditional storytelling.

Expedia Group’s UK research indicates that 51 per cent of British travellers interested in Gothic-style hotels are motivated by historic hotels or castles.

Another 41 per cent are attracted to destinations connected with folklore, legends or supernatural stories.

Approximately 40 per cent identify dramatic architecture and visual atmosphere as important attractions.

These findings suggest that Gothic travel interest extends beyond seasonal Halloween activities.

Travellers may seek historic accommodation throughout the year, particularly when properties offer distinctive interiors and cultural experiences.

The trend could support heritage hotels, specialist tour operators and destinations offering guided historical experiences.

London Features Among Recommended Gothic Hotel Destinations

London is one of the destinations highlighted in Expedia Group’s Gothic Getaways recommendations.

The city’s architectural heritage includes Gothic Revival buildings, historic churches, Victorian landmarks and converted heritage properties.

One hotel identified by Expedia Group is L’oscar London.

The property occupies a restored former Edwardian church and features richly decorated interiors, ornate architectural details and distinctive colour schemes.

Its design reflects the type of atmospheric accommodation attracting interest among travellers.

London also offers opportunities to combine hotel stays with visits to historic buildings, museums and cultural attractions.

Visitors interested in Gothic architecture can explore landmarks such as Westminster Abbey and the Palace of Westminster.

The city’s literary history also provides connections to Gothic fiction and Victorian storytelling.

For international travellers, London offers a combination of heritage accommodation and established transport connectivity.

France Offers Medieval Architecture and Atmospheric Castle Experiences

France is another important destination for travellers interested in historic accommodation and Gothic-inspired architecture.

The country has extensive medieval heritage, including fortified towns, castles, cathedrals and historic estates.

Carcassonne in southern France is among the destinations featured in Expedia Group’s Gothic accommodation recommendations.

The medieval fortified city is recognised as a UNESCO World Heritage Site.

Its defensive walls, towers and historic streets create an environment closely associated with medieval European architecture.

Hotel de la Cité Carcassonne, located within the fortified town, is highlighted for its historic setting and architectural character.

The property offers visitors an opportunity to stay within one of France’s most recognisable medieval destinations.

Other French regions also provide opportunities for castle stays and heritage tourism.

However, travellers should distinguish between authentic medieval structures, later Gothic Revival buildings and hotels using Gothic-inspired interior design.

Gothic Getaways Extend Beyond Europe

Although the UK and France feature prominently in the trend, Gothic-inspired accommodation is not limited to European destinations.

Expedia Group’s recommendations include hotels in North America, South America and Asia.

These properties demonstrate how the Gothic aesthetic can be interpreted through different architectural traditions and cultural settings.

These examples illustrate the variety of accommodation styles associated with Gothic Getaways.

Not all featured properties are Gothic buildings in the strict architectural sense.

The trend also includes hotels offering dramatic interiors, historical associations or a distinctive atmosphere.

Gothic Fiction and Popular Culture Influence Travel Preferences

Expedia Group identifies dark fantasy fiction and Gothic storytelling as influences behind the growing interest in atmospheric hotels.

Literature, television and film can shape how travellers imagine destinations.

Historic castles, isolated mansions, dramatic landscapes and buildings associated with legends often feature prominently in Gothic storytelling.

These settings can encourage travellers to seek similar environments during holidays.

The trend is also connected with the wider popularity of screen-inspired travel.

However, Gothic Getaways focus primarily on accommodation aesthetics and heritage rather than visits to filming locations alone.

For tourism businesses, the opportunity lies in developing experiences that connect architecture, history and storytelling.

Guided heritage tours, literary walks and cultural activities may complement stays in historic hotels.

Booking.com Reports Growing Interest in Paranormal Travel

Separate research from Booking.com also indicates increasing curiosity about unconventional travel experiences.

The company’s 2027 Travel Predictions report, published on 14 October 2026, surveyed more than 28,000 travellers across 32 countries and territories.

The research found that 65 per cent of global respondents were interested in paranormal travel experiences.

Booking.com identified haunted histories, Gothic experiences and unusual cultural encounters as part of a wider shift towards more personalised travel.

The findings complement Expedia Group’s Gothic accommodation research.

However, the two reports use different survey samples and research methods.

Their percentages should not be combined or treated as directly equivalent.

Together, they suggest that a substantial share of surveyed travellers is interested in holidays offering experiences beyond conventional sightseeing.

Slower Heritage Travel Complements the Gothic Getaways Trend

Gothic-inspired holidays can also complement slower, history-focused travel itineraries.

Rather than visiting several destinations in rapid succession, travellers may choose to spend more time exploring one historic city or region.

This approach allows visitors to experience architecture, museums, local food and cultural traditions in greater depth.

A slower itinerary might include several nights in a heritage hotel, guided visits to historic buildings and excursions to nearby towns.

Such journeys can be particularly suitable for destinations with extensive cultural heritage.

However, Expedia Group’s Gothic Getaways research does not establish that all travellers interested in Gothic hotels prefer slow travel.

The connection is a potential opportunity for tourism businesses rather than a separately measured finding.

Gothic Travel Creates Opportunities for Heritage Hotels and Local Tourism

The growing interest in distinctive accommodation could benefit businesses operating within historic properties.

Heritage hotels often face substantial maintenance and conservation costs.

Where commercially viable and appropriately managed, tourism revenue can contribute towards building restoration and continued operation.

Gothic-inspired travel may also create demand for specialist guides, museums, restaurants and cultural attractions.

For destinations, promoting architectural heritage can encourage visitors to explore places beyond the most familiar tourism centres.

However, increased visitor interest must be balanced with heritage conservation and community needs.

Historic buildings require careful management to protect their architectural features and cultural significance.

What Travellers Should Consider Before Booking a Gothic Getaway

Travellers interested in Gothic-style accommodation should review the property carefully before making reservations.

The term Gothic Getaway covers a wide range of experiences, from historic castle hotels to modern properties with dramatic interior design.

Important considerations include:

• Historical authenticity: Check whether the property is genuinely historic or uses Gothic-inspired decoration.
• Location: Consider access to cultural attractions, restaurants and public transport.
• Accessibility: Historic buildings may have stairs, uneven surfaces or limited lift access.
• Facilities: Confirm heating, bathrooms, Wi-Fi and other amenities.
• Booking conditions: Review cancellation policies and additional charges.
• Seasonal availability: Some heritage properties operate limited schedules.
• Responsible tourism: Respect conservation requirements and local communities.

These considerations can help travellers select accommodation that matches their expectations.

Outlook for Gothic Getaways in 2027

The 2027 travel outlook suggests that distinctive accommodation will remain an important part of holiday planning.

Expedia Group’s research indicates substantial interest in Gothic-style hotels, particularly among younger travellers.

The increase in castle property demand also suggests commercial opportunities for selected heritage accommodation providers.

However, survey intentions and online search activity do not guarantee future bookings.

The trend’s development will depend on accommodation availability, travel costs, consumer preferences and the quality of experiences offered.

For destinations in the UK, France and beyond, Gothic-inspired tourism provides an opportunity to highlight architectural heritage and cultural storytelling.

Conclusion

Gothic Getaways are emerging as a notable travel trend for 2027, with castle accommodation demand rising 20 per cent and 65 per cent of surveyed travellers expressing interest in Gothic-style hotels. The trend creates opportunities for heritage accommodation, cultural tourism and distinctive travel experiences across international destinations.