Avianca Enhances US Flights With Premium Services, Free Carry-On and New Cabin Upgrades

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Avianca is upgrading the journey experience it provides to passengers flying from US to other destinations by making wider access to premium cabins, better economy benefits and improved in-flight service on the totality of its Americas network. The country-to-country connectivity between US and LATAM will be reinforced with over 400 weekly flights distributed on 41 routes and new added benefits making its services more enjoyable, and comfortable.

The Colombian company is also on the verge to finalize a re-designed INSIGNIA by Avianca, the name given to its flagship long-haul service which by 2027 is announced to include private suite seats with horizontal fully flat bed and a full set of modern amenities.

Avianca Extends Business Class Americas Across Its Entire Americas Network

A major change for travellers is the expansion of Business Class Americas, which is now available across all Avianca routes within the Americas. The service covers international connections as well as domestic flights operated in Colombia, Ecuador and Guatemala.

Passengers booking Business Class Americas can access several premium benefits, including:

• Priority airport services
• Access to Avianca and Star Alliance lounges
• Additional baggage allowance
• Priority boarding
• LifeMiles rewards accumulation
• Seating in the first three rows of the aircraft

The airline has designed the service according to flight duration, allowing passengers travelling between the United States and Latin America to enjoy a more consistent premium experience throughout the network.

This expansion strengthens Avianca’s position as a major connector between North America and Latin America, offering more premium options for business travellers, frequent flyers and leisure passengers seeking additional comfort.

US Travellers Gain More Connectivity to Latin America

Avianca continues to increase its presence in the US market with an extensive network linking American cities with destinations across Central and South America.

The airline currently operates:

• More than 400 weekly flights from the United States
• 41 routes connecting the US with Latin America
• Services across major markets in South America and Central America

During the first half of 2026, Avianca carried more than 2.57 million passengers travelling to and from the United States, marking a growth of 9.2% compared with the same period in 2025.

The growing passenger numbers reflect increasing demand for air connections between the US and Latin American destinations for tourism, business travel and family visits.

Economy Passengers Receive New Travel Benefits

Avianca is also improving its Economy Class services through its “More for Everyone” initiative, introducing additional benefits for international passengers.

One of the biggest changes is the inclusion of a 22-pound carry-on bag across all international fares, including flights connecting with the United States.

Travellers on longer international flights within the Americas will also receive complimentary food and beverages when flight times exceed 3.5 hours.

Other Economy upgrades include:

• Progressive introduction of onboard Wi-Fi connectivity
• Expanded entertainment options through Avianca On Air
• Additional digital content partnerships

The airline’s entertainment platform includes content from brands such as HBO Max, Sony Entertainment, Warner Bros., A24, Paramount, Formula 1 TV and LEGO, giving passengers more options during flights.

New INSIGNIA by Avianca Cabin Coming in 2027

Avianca is preparing a new generation of INSIGNIA by Avianca, its premium long-haul Business Class product used on flights connecting with Europe and selected New York services operated by Boeing 787 aircraft.

The first aircraft featuring the redesigned cabin is expected to enter service in 2027.

The upgraded cabin will include:

• Private suites with sliding doors
• Fully lie-flat seats with 180-degree recline
• New premium sleep products
• Meridian noise-cancelling headphones
• Updated dining experiences

Passengers travelling between Bogotá and Europe will also receive specially designed amenity kits featuring products from Colombian brands and local artisans.

The refreshed dining programme will highlight Latin American flavours through menus developed with chefs, alongside upgraded tableware and premium service elements.

Premium Airport Services Expanded Beyond the Aircraft

Avianca’s improvements are not limited to the aircraft cabin. The airline is also upgrading airport services through its network of VIP lounges across Colombia, El Salvador and the United States.

The airline operates 12 VIP lounges that are being updated with improvements focused on:

• Food and beverage experiences
• Wellness facilities
• Modern design
• Digital technology

Frequent flyers can also access enhanced benefits through Magno, the highest LifeMiles membership level.

Magno members receive services including:

• Dedicated INSIGNIA check-in facilities
• Personalised WhatsApp assistance
• Unlimited lounge access for members and up to four guests
• Fast Track services at selected airports
• Priority boarding
• Selected Business Class upgrades

Guide for Travellers Choosing Avianca Flights

Travellers flying between the United States and Latin America can now select services based on their travel needs.

For business travellers:
Business Class Americas provides priority services, lounge access, additional baggage and premium seating throughout the Americas network.

For long-distance passengers:
INSIGNIA by Avianca will offer a more exclusive experience on selected Europe and New York routes from 2027.

For Economy travellers:
International passengers benefit from included carry-on baggage, longer-flight meal services and improved entertainment options.

For frequent flyers:
LifeMiles members can access additional rewards and premium benefits through upgraded membership levels.

Avianca’s latest improvements highlight the airline’s continued focus on expanding comfort, connectivity and service quality for passengers travelling between the United States, Latin America and international destinations.

Overview

Avianca’s latest service upgrades represent a significant upgrade in providing passenger journeys traveling between the United States and Latin America. Expanding Business Class Americas throughout the whole of its regional network and including new Economy class amenities, enhanced onboard entertainment and building its fleet’s next stage of cabin and in-flight experience-INSIGNIA by Avianca, Avianca is enabling enhanced flexibility of choice depending on each traveller.

In line with increased connectivity, 400+ US flights per week are provided, the service updates coupled with increasing demand. Furthermore, a refined and more comfortable customer experience during and outside the in-flight experience, improved airpot infrastructure from 2027 onwards and the launch of its next-generation cabin product INSIGNIA by Avianca combined with enhanced and extended loyalty offerings, will all reaffirm Avianca’s position as a premier gateway connector between North and South America and further.

SOURCE Avianca