Why Virgin Voyages is the Ultimate Cruise Choice with Record Breaking Bookings, New Ships, and Exclusive Offers for 2026!

Virgin Voyages has achieved remarkable milestones in 2025, marking a significant turning point for the adults-only cruise market. As the travel and tourism industry continues to thrive, Virgin Voyages has cemented its position as a leader in the segment, driven by strong year-over-year growth and an increasingly loyal customer base. The brand’s strategic moves, including the launch of the Brilliant Lady and its consistently high satisfaction scores, have propelled the cruise line to new heights. The adults-only travel market, valued at $9.2 billion in 2024, is projected to see a significant increase, reaching $18.1 billion by 2026. Virgin Voyages has capitalized on this growing demand, reflecting its ongoing success and commitment to offering exceptional value and experiences tailored to adult travelers. The cruise line’s mid-Wave performance in early 2026 demonstrates the brand’s ability to tap into this expanding market with an effective combination of pricing, inclusivity, and flexibility for both travelers and travel advisors.

Record Performance and Robust Growth in 2025

Virgin Voyages closed out 2025 with a string of impressive commercial results that highlight its growing popularity. The brand reported a substantial increase in bookings, up nearly 20% compared to the previous year. This surge in demand resulted in gross ticket revenue rising by almost 30%, underscoring the brand’s ability to attract more passengers with its unique offerings.

The cruise line’s ships operated at full capacity, with strong occupancy rates, ensuring that its ships sailed at commercial load factors. This indicates a significant shift toward a steady, repeat business model, where Virgin Voyages’ brand loyalty is translating into increased repeat visits.

Further validating its success, Virgin Voyages claimed its third consecutive win in Travel + Leisure’s Best Mega-Ship Ocean Cruise Line category. This prestigious accolade reflects the company’s relentless pursuit of excellence and its ability to capture the attention of both seasoned travelers and new customers.

Mid-Wave Performance Surpasses Expectations

Virgin Voyages’ mid-Wave performance in January 2026 further solidified the cruise line’s momentum. Revenue surged by nearly 20% year-over-year, demonstrating the brand’s continued growth and appeal. January 2026 also marked the highest booking month in the company’s history, a significant milestone for the brand as it moves forward into the new year.

The increasing popularity of longer itineraries, particularly in sought-after destinations like the Caribbean, Mediterranean, and Northern Europe, has been a key factor in this success. Alaska bookings, in particular, saw a dramatic increase, with reservations tripling in comparison to the previous year. This highlights Virgin Voyages’ ability to attract travelers to some of the most iconic and remote destinations in the world.

Virgin Voyages has also seen impressive growth in online traffic, with Similarweb reporting a significant increase in site visits, outpacing its competitors. This surge reflects a rising interest in the brand, aligning with broader industry trends in the adults-only cruise market.

A Stronger Position Going into 2026

Looking ahead, Virgin Voyages is entering 2026 in an incredibly strong position, thanks to the debut of its new flagship vessel, the Brilliant Lady. The launch of the Brilliant Lady, which took place in 2025 with dual inaugural sailings from New York City and Miami, marked a defining moment for the cruise line. With this addition, Virgin Voyages now boasts a fully operational four-ship fleet, ready to serve an expanding base of adult travelers.

The successful launch of the Brilliant Lady has also paved the way for expanded itineraries in 2026. These new routes are designed to cater to the increasing demand for diverse and enriching travel experiences, with the addition of West Coast itineraries that further diversify the brand’s offerings.

Wave Season: Unmatched Offers for Travelers and Advisors

Virgin Voyages is making waves this year with its Wave season promotions. These special offers, which are available for bookings until February 26, 2026, allow customers to take advantage of exceptional savings while also providing added value for travel advisors. The offers are designed to be transparent and easy to understand, aligning with Virgin Voyages’ Voyage Fair Choices philosophy, which prioritizes meaningful inclusions and flexible booking options.

The current Wave offer includes:

• 80% off the second Sailor on select sailings
• Up to $350 in free drinks
• $300 in onboard credit on select itineraries

These offers apply to all voyage types, including high-demand sailings to the Caribbean, Europe, Alaska, Mexico, and the new West Coast itineraries aboard the Brilliant Lady. Virgin Voyages has ensured that its Wave offer is advisor-friendly, with easy-to-communicate details and straightforward benefits for customers.

Special Incentives for Travel Advisors

In addition to these enticing offers for travelers, Virgin Voyages is launching a booking incentive called “Sell Your Way to Seattle,” aimed at rewarding travel advisors for booking 2026 West Coast and Alaska sailings. For every eligible booking made during the incentive period, advisors will earn an entry into a prize draw, with no limit on the number of entries they can earn. This incentive encourages advisors to drive sales while also benefiting from a rewarding, advisor-friendly approach to booking.

The Future of Virgin Voyages: Adults-Only Travel Continues to Thrive

Virgin Voyages continues to lead the charge in the adults-only cruise market, with its innovative approach to travel and customer satisfaction. The brand’s unique offerings cater to the growing demand for kid-free travel, providing a more relaxed, flexible, and enriching experience for adult travelers. The flexibility inherent in this market—where travel is no longer tied to school calendars—has allowed Virgin Voyages to establish a loyal customer base and create stronger repeat business, setting it apart from its competitors in the cruising world.

As the adults-only travel market continues to grow, Virgin Voyages remains at the forefront, positioning itself for even greater success in 2026 and beyond. With a commitment to exceptional service, transparent pricing, and unparalleled inclusivity, Virgin Voyages has successfully carved out its niche in the rapidly expanding cruise sector.

Virgin Voyages Leads the Charge in the Adults-Only Cruise Market

The success of Virgin Voyages in 2025 highlights the ongoing appeal of adults-only travel, with impressive growth in bookings, revenue, and customer satisfaction. The brand’s ability to offer exciting new itineraries, unique voyages, and value-driven promotions has made it a leader in the industry. With a strong foundation laid in 2025, Virgin Voyages is poised to continue its growth into 2026, offering travelers a luxurious and kid-free cruise experience.