Published on
September 19, 2025
Angola Tourism, in partnership with KLEBER GROUP, has unveiled a dynamic new brand identity aimed at positioning the country as a premier global travel destination. Under the vibrant motto “The Rhythm of Life”, Angola is ready to share its captivating story with the world, embracing a bold and multifaceted tourism campaign designed to highlight the unique culture, landscapes, and experiences that define the country.
With the launch of this bold new identity, Angola expands its international tourism efforts, targeting four additional markets: the United Kingdom, Spain, Poland, and South Africa. South Africa has been identified as a particularly strategic hub for Angola’s tourism ambitions. The move strengthens regional ties, positioning South Africa as a gateway for international travelers exploring the African continent. KLEBER GROUP’s newly opened Cape Town office further supports this strategy, establishing a vital presence in Africa that reinforces the long-term commitment to promoting Angola as a travel hotspot.
A Nation in Motion: Four Pillars of Angola’s Tourism Identity
From the thunderous roar of the Kalandula Falls to the rhythm of Luanda’s lively dance floors, Angola’s tourism identity captures the essence of a nation that thrives on diverse and vibrant rhythms. The country’s new brand vision is built on four foundational pillars:
- Natural Rhythm: Angola’s landscapes range from the majestic Atlantic waves to the serene silence of the desert, offering diverse environments that appeal to nature lovers and adventure seekers alike.
- Living Rhythm: The stories of Angola’s people and their warm hospitality leave lasting impressions on every traveler. The country’s local communities are at the heart of its tourism offering, showcasing the warmth and authenticity of Angolan life.
- Cultural Rhythm: With a rich cultural tapestry woven from centuries of history, Angola’s traditions, artistic expressions, and folklore reflect the vibrant diversity of its people. Visitors are invited to immerse themselves in Angola’s dynamic cultural heritage.
- Musical Rhythm: Angola is the birthplace of internationally recognized music genres like Kizomba, Semba, and Kuduro, sounds that have crossed global borders. These musical genres encapsulate the spirit of Angola, providing a soundtrack to the country’s cultural and social landscape.
A New Visual Identity to Match Angola’s Vibrancy
The refreshed brand features a bold and dynamic logo and visual identity designed to embody Angola’s energy and vibrancy. The color palette of bold orange, deep green, bright yellow, and black was carefully selected to represent the country’s vitality, optimism, and strength, with each color reflecting a different facet of Angola’s story. This identity is not just a visual makeover; it’s a reflection of Angola’s ambition to present itself as a destination that resonates with tourists seeking authenticity and adventure. The dynamic visuals are as multifaceted as the country itself, capturing the diversity and complexity of its landscapes, culture, and people.
Expanding Global Presence with Strategic Market Focus
The opening of KLEBER GROUP’s Cape Town office marks a significant step forward in Angola’s tourism strategy. As South Africa is a key market for travel in and out of Africa, the new office will be pivotal in promoting Angola as an accessible and attractive destination. Lexi Hall, head of the South African hub, emphasized, “South Africa is a key market for connecting Angola with the world, and we are proud to support the Ministry of Tourism in telling Angola’s story across the continent and beyond.”
In addition to the physical office expansion, the brand’s rollout includes a revamped digital presence. This updated online platform will provide travelers with easy access to Angola’s cultural stories, nature experiences, and culinary highlights, offering them a seamless way to plan their journeys. Whether tourists are seeking nature escapes or immersive cultural experiences, Angola’s online presence makes it easier than ever to explore all the country has to offer.
A Destination for Explorers Seeking Authenticity
Angola is positioning itself as a destination for explorers seeking something off the beaten path. Its tourism strategy focuses on providing an authentic and emotional journey for travelers, whether they are visiting for leisure or business. With its diverse natural landscapes, vibrant cultural heritage, and inviting communities, Angola is ready to shine on the global stage as a must-visit destination for those in search of adventure and authenticity.
Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, commented on the new brand launch: “With this relaunch, we are sending a strong signal for the future of tourism in Angola. Our goal is to highlight the uniqueness of our country and invite travelers worldwide to experience the rhythm of Angola with all their senses.”
Looking Forward to a Thriving Future
Angola’s tourism sector is ready to tap into the global market with a fresh, bold identity and a strategic approach to international promotion. By engaging new markets and expanding its presence globally, Angola’s tourism brand is set to attract visitors from all over the world, offering them an unforgettable experience that pulses to the rhythm of this extraordinary country.
Photo: Angola Tourism
