Cullman, Alabama’s Tourism Soars in 2025: Oktoberfest, Christkindlmarkt, and Bass Fest Drive Economic Growth and Community Impact

Cullman, Alabama, is quickly becoming a hidden gem in the tourism industry, with its unique blend of Southern charm and German heritage. The Cullman County Tourism Bureau, under the leadership of Executive Director Harmony Heard, has worked tirelessly since 2021 to position the city as a must-visit destination for both domestic and international tourists. Thanks to strategic campaigns, innovative initiatives, and an unwavering commitment to showcasing the area’s rich culture, Cullman’s tourism sector has seen impressive growth and recognition.

The Rise of Cullman’s Tourism Industry

Cullman, once a quiet Southern town, has now earned national acclaim for its remarkable cultural scene and vibrant community atmosphere. At the September 2025 Cullman Area Chamber of Commerce Community Luncheon, Harmony Heard delivered a compelling presentation on the tourism bureau’s growth, vision, and the significant impact it has had on the local economy.

Heard, a Huntsville native with deep roots in the hospitality and tourism industry, was honored as the 2025 Tourism Industry Employee of the Year at the Alabama Governor’s Conference on Tourism. This recognition speaks volumes about her leadership and dedication to fostering tourism growth in Cullman.

Since its formation in 2021, the Cullman County Tourism Bureau has been operating as a standalone entity, with a strong board of community leaders at its helm. Heard likened the bureau to a “startup,” building its brand, visitor guides, and various campaigns from the ground up. With innovative initiatives like the Visit Cullman socks campaign, tourism discount cards, and themed itineraries, the bureau has been putting Cullman on the map, attracting visitors from far and wide.

Emphasizing Economic Vitality

Heard emphasized that tourism is not just about attracting visitors but also about strengthening the local economy. Events like Rock the South, Christkindlmarkt, and Bassmaster tournaments have brought thousands of visitors to Cullman, generating much-needed tax revenue and boosting local businesses. For example, one recent fishing tournament alone filled over 2,000 hotel and rental room nights, underscoring the significant economic impact of these events on the area.

In May 2025, Cullman achieved a remarkable milestone by ranking No. 1 in hotel occupancy in North Alabama, surpassing cities like Huntsville and Decatur. This achievement is a testament to the success of Cullman’s tourism campaigns and the city’s growing reputation as a top-tier travel destination. Additionally, Heard pointed out that social media engagement has surged, with website traffic increasing by an impressive 344%, further cementing the area’s appeal to travelers.

Significant Tourism Milestones

Cullman’s rise in tourism has been recognized on a national scale, with several accolades marking the city’s success:

• No. 2 Best Small-Town Cultural Scene in the U.S. by USA Today: Cullman’s rich cultural offerings, including its German heritage and Southern charm, were recognized as one of the top small-town cultural scenes in the country.
• Christkindlmarkt Named Southeastern Tourism Society’s 2025 Signature Event: This beloved Christmas market has become one of the highlights of Cullman’s tourism calendar, attracting visitors from across the region and beyond.
• OmniPlex Recognized as a Finalist for Best New Sports Venue by SportsTravel Magazine: The city’s new sports venue, OmniPlex, has been recognized for its exceptional facilities and potential to host high-profile events, further contributing to Cullman’s tourism growth.

Looking Ahead: Future Initiatives and Rebranding

Looking to the future, the Cullman County Tourism Bureau is preparing to launch several exciting initiatives designed to further boost tourism. A major rebranding campaign is in the works, which will include the rollout of a new website and a digital experience pass for visitors. This pass will provide exclusive deals, access to local attractions, and the chance to experience the unique culture of Cullman in new and engaging ways.

The new website will offer visitors up-to-date information about events, attractions, and activities in the area, making it easier than ever for travelers to plan their visit. These efforts are part of the bureau’s continued commitment to making Cullman a prime destination for tourists seeking both adventure and relaxation.

Upcoming Events That Will Attract Tourists in 2025

Cullman’s tourism growth in 2025 is largely fueled by its impressive calendar of upcoming events. These events offer visitors a chance to experience the city’s unique culture and vibrant community firsthand. Some of the standout events include:

Cullman Oktoberfest 2025

• Dates: October 2–4, 2025
• Location: Festhalle Farmers Market, 209 First Ave NE, Cullman, AL
• Details: The Cullman Oktoberfest is a heartwarming celebration of German heritage, complete with lively music, cultural displays, and mouthwatering German cuisine. This annual event immerses visitors in Cullman’s unique cultural fusion of Southern charm and German roots, providing a festive atmosphere for families and tourists alike.

Bass Fest Tournament

• Date: Saturday, October 4, 2025
• Location: Smith Lake Park, 403 County Road 236, Cullman, AL
• Details: Anglers from all over will gather for the Bass Fest Tournament at Smith Lake Park. This premier fishing event is expected to bring in participants and spectators from across the region, showcasing Cullman as a top destination for outdoor enthusiasts.

Oktoberfest 5K/10K Races

• Date: Saturday, October 4, 2025
• Location: Cullman Warehouse District, 110 1st Ave, Cullman, AL
• Details: As part of the Oktoberfest festivities, Cullman will host its annual 5K and 10K races, open to all levels of participants. This family-friendly event is perfect for runners and walkers alike and offers a fun and healthy way to experience the charm of the city.

Christkindlmarkt (Christmas Market)

• Dates: November 20–December 23, 2025
• Location: Festhalle Farmers Market, 209 First Ave NE, Cullman, AL
• Details: One of Cullman’s most anticipated events, Christkindlmarkt, will return in late 2025. This traditional German Christmas market offers a magical atmosphere with festive foods, unique gifts, and plenty of holiday cheer. Visitors can immerse themselves in Cullman’s holiday spirit while enjoying the charm of the market and its offerings.

Expanding the Local Tourism Experience

As Cullman continues to grow as a tourism destination, the Cullman County Tourism Bureau is focused on offering visitors more than just events—it is about creating lasting memories. The introduction of the digital experience pass will provide visitors with a convenient and engaging way to access Cullman’s best attractions, restaurants, and accommodations. Whether it’s sampling the local cuisine, attending a festival, or exploring the city’s historical landmarks, tourists will be able to easily immerse themselves in everything Cullman has to offer.

These initiatives reflect Cullman’s dedication to creating a stronger, more connected community while enhancing the local economy through tourism. The future looks bright for Cullman, with its blend of cultural heritage, Southern charm, and innovative tourism initiatives making it a destination to watch.

Conclusion: A Stronger Community Through Tourism

Cullman, Alabama, continues to thrive as a growing tourism destination. The combined efforts of the Cullman County Tourism Bureau, local businesses, and the community have resulted in significant tourism growth in 2025. With continued investment in events, marketing campaigns, and visitor services, Cullman is poised to maintain its momentum as a cultural hub in North Alabama. Through these efforts, the city is not only attracting more visitors but also building a stronger, more vibrant community for all to enjoy.

[Source: Cullman Tribune]