Published on
September 4, 2025
Singapore Airlines (SIA) has introduced a new in-flight safety video that uniquely combines essential flight safety features with a cultural exploration of Singapore’s landmarks and diverse communities. The video, created in partnership with the Singapore Tourism Board (STB), features captivating visuals from some of Singapore’s most iconic locations, including the Esplanade, Gardens by the Bay, Sentosa, Lau Pa Sat, and Jurong Lake Gardens.
A Creative Journey Across Singapore’s Vibrant Landmarks
The safety video follows the airline’s cabin crew as they navigate through a series of renowned Singaporean locations, engaging with local communities and cultural practices. The video blends real-life footage with watercolour effects, allowing viewers to experience the rich multicultural heritage and artistic landscape of Singapore. From the Cloud Forest at Gardens by the Bay to the dynamic community at Jurong Lake Gardens, the scenes emphasize the country’s art and culture, paying tribute to its history as depicted through murals across the city.
The video not only showcases Singapore’s landmarks but also creatively integrates important in-flight safety instructions. For instance, a lion dance troupe in Jurong Lake Gardens demonstrates safety procedures such as securing tray tables and positioning seats upright for takeoff and landing. Other memorable moments include a family on a quad bicycle illustrating seatbelt fastening and infant safety measures, while Kolam artists in the city create intricate designs to explain emergency exits.
Highlighting Singapore’s Multicultural Communities
In a seamless blend of safety and culture, the video showcases interactions with various groups, including Singapore’s national Silat team practicing their moves on Tanjong Beach. These scenes demonstrate the brace position and emergency evacuation procedures. The video also introduces an aqua aerobics group in Village Hotel Sentosa’s swimming pool, which highlights life vests, safety rafts, and evacuation slides.
At Lau Pa Sat, Singapore’s renowned food centre, diners are reminded about the importance of stowing large electronic devices and refraining from using or charging them during critical phases of the flight. The video effectively reinforces these messages through visual cues and everyday situations, making the safety instructions both engaging and easy to follow.
A Seamless Blend of Art and Safety
The video’s artistic treatment reflects Singapore’s vibrant arts scene. Watercolour effects capture the essence of the country’s murals and visual arts, blending modernity with tradition. This approach offers a fresh and engaging perspective on the standard in-flight safety announcements, making the viewing experience enjoyable while ensuring the communication of crucial safety protocols.
The video also features moments where safety messages are intertwined with cultural elements. For example, viewers are shown how to use oxygen masks during an emergency by observing a family at home enjoying a durian feast, a classic Singaporean experience. This technique ensures that the safety messages are not only informative but also resonate with the viewer through familiar and relatable settings.
Global Reach and Promotion
The new in-flight safety video, which will be available on all Singapore Airlines flights from October 2025, is already being shared across the airline’s social media platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and X, beginning on 4 September 2025. The video aims to connect Singaporeans and residents with a sense of home while introducing international travellers to the country’s diverse culture and stunning attractions.
By showcasing Singapore’s unique blend of heritage, culture, and modernity, the video presents an authentic introduction to the island state. This collaboration with the Singapore Tourism Board underscores the importance of using art and culture to engage travellers, further establishing Singapore as a top global destination for both business and leisure.
Promoting Singapore’s Identity and Tourism
Singapore Airlines’ initiative aligns with the Singapore Tourism Board’s vision of promoting the country’s distinct identity worldwide. The video not only highlights the company’s commitment to passenger safety but also plays a vital role in reinforcing Singapore’s position as a leading travel destination. By incorporating local traditions, modern lifestyles, and scenic vistas, the video effectively conveys the country’s multifaceted character, inviting travellers to discover more about the island during their flights.
Overview
The new in-flight safety video from Singapore Airlines offers more than just flight instructions; it’s an immersive experience that celebrates Singapore’s landmarks, culture, and vibrant arts scene. With its captivating visuals and engaging content, the video ensures that passengers stay informed while experiencing the beauty and diversity of Singapore in a unique way. As it progresses to screens across all flights later in 2025, it promises to be a memorable part of the travel journey for both locals and visitors alike.
(Image: Singapore Airlines)
