Published on
August 27, 2025
This summer, Marietta, Ohio, has welcomed a lively wave of tourism, courtesy of the riverboat cruises that keep appearing along the Ohio River. More than twenty boats have dropped anchor at the city’s levee, and the Marietta-Washington County Convention and Visitors Bureau says the sheer number of calls for a place this size has been a marketing win. Every docking day sends a fresh current of visitors into the downtown, and the spillover has reached the coffee counters, the handcrafted gift shops, and the city’s small but cherished historic sites.
Economic Impact on Local Businesses
According to Shannon Beacham, marketing director for the Marietta-Washington County Convention and Visitors Bureau, the increased cruise traffic has had a visible impact on the local economy. Downtown businesses, particularly those within walking distance from the Ohio River, have experienced higher sales this summer. Shops that typically cater to tourists have reported an uptick in business, with visitors taking time to explore Marietta’s charming streets and historic sites.
Local entrepreneurs have capitalized on the riverboat season, with many establishments receiving steady traffic. Liz Johnson, co-owner of Jeremiah’s Coffee House, shared that the café has become a popular stop for cruise ship crew members, who place their coffee orders as soon as the boats dock. “Whenever the boats are in town, the staff usually come in before noon to place their coffee orders.
The cruise passengers have also contributed to the lively atmosphere in the heart of the city. At Whit & Whimzy, a gift shop that specializes in locally made art and crafts, owner Lisa Pytlik highlighted how extended layovers gave tourists ample time to explore both the shops and Marietta’s historical landmarks. Passengers have reported that they had more flexibility to visit historic sites and still shop downtown.
Cultural and Historical Attractions See More Visitors
Tourism attractions, including the Castle Museum, have also benefited from the growing riverboat traffic. The museum, which offers a rich glimpse into Marietta’s past, hosted 11 riverboat groups this summer. Education Director Kyle Yoho stated that each group typically consisted of 50 visitors, and the museum provided guided excursions to Mound Cemetery and the ancient earthworks. Feedback from the tours has been overwhelmingly positive, with many passengers expressing interest in learning about the city’s unique historical background.
The influx of tourists has provided Marietta’s cultural sites with an opportunity to showcase the area’s rich history. Guests have had the chance to explore Marietta’s well-preserved landmarks and learn about its role in early American history. The Mound Cemetery, in particular, has been a significant stop for many tourists, thanks to its connection to early Native American cultures and the burial site of historical figures.
A Unique Appeal to Cruise Passengers
For visitors like Jerry and Peggy Lucas from San Diego, Marietta’s appeal lies in its manageable size and historical significance. Traveling on a sternwheeler, the couple found the town’s atmosphere both charming and approachable. Zane Carter, a deckhand with one of the cruise lines, shared that passengers on smaller vessels often prefer towns like Marietta due to their history and unique attractions. “Smaller towns often have more history and unique sites.
Future of Cruise Tourism in Marietta
Although the riverboat cruise season has ended for this year, local officials expect the surge in cruise traffic to remain a regular part of Marietta’s tourism strategy in future years. The steady flow of tourists has not only helped bolster the economy but has also raised the city’s profile as a destination for riverboat cruises. The Marietta-Washington County Convention and Visitors Bureau plans to continue supporting local businesses and cultural attractions by promoting the city as a must-visit stop on the Ohio River cruise route.
Increased visibility, due to the regular presence of riverboats in the region, has also reinforced Marietta’s position as a prime tourist destination in Ohio. The city’s downtown, with its unique shops, historic buildings, and welcoming atmosphere, is expected to continue benefiting from cruise-related tourism in the years ahead.
A Bright Road Ahead for Marietta’s Visitor Economy
With riverboat cruises still tying up at Marietta’s levee and passengers spilling onto Front Street, the heartbeat of the city’s downtown and its array of cultural sites seem poised to power the region’s economy for years to come. Small-business owners chatting amiably with passengers, hoteliers readying new packages, and tourism leaders mapping next-season itineraries can already feel the head of a snowball audience of art, history, and river lovers. Connecticut marble, handmade cigars, and old steeple bells, each one a found jewel welcomes the next batch of visitors, promising to cement Marietta’s role as a riverfront beacon for those in search of great stories framed by fantastic views.
