Published on
August 25, 2025
Ireland’s tourism sector recently took centre stage at a spotlight event held at The Belfry Hotel & Resort, presenting the island’s exceptional golf offerings to a global audience. Tourism Ireland and its partners used the British Masters, a prominent event on the DP World Tour, as the ideal stage to market Ireland as a premier golf destination. In addition to highlighting forthcoming events like the Irish Open and the 2027 Ryder Cup, the event offered a fantastic chance to remind golf fans of Ireland’s famous courses and top-notch golfing experiences.
Ireland’s Unmatched Golfing Experience
The island of Ireland has long been recognised for its superb golfing landscapes. Renowned for its scenic beauty and hospitality, Ireland’s golf courses are considered some of the best in the world. The British Masters, which attracted thousands of spectators, gave Ireland the chance to put these qualities in the spotlight.
As part of the event, three prominent golf and tourism partners from Ireland participated in highlighting the nation’s outstanding golf courses, which attract golfers from around the globe. These partners were instrumental in showcasing the island’s golfing gems, which are steeped in history and offer a blend of challenging courses surrounded by breathtaking views.
Tourism Ireland took full advantage of the British Masters to promote key upcoming events, including the Irish Open at The K Club next month. This iconic venue, known for its picturesque surroundings and challenging layout, has been a favourite among both amateur and professional golfers. The Irish Open, a longstanding fixture on the European Tour, is an event that consistently draws large crowds, further cementing Ireland’s reputation as a premier golfing destination.
Additionally, the announcement of Adare Manor as the host for the 2027 Ryder Cup added an extra layer of excitement. The Ryder Cup, one of golf’s most prestigious tournaments, is set to bring even more attention to Ireland’s golfing legacy. This global event is expected to attract thousands of international visitors, further highlighting the country’s status as a golf capital.
A Unique Blend of Golf and Hospitality
One of the key messages conveyed by Tourism Ireland at the British Masters is that a golfing holiday in Ireland is about much more than just the game itself. While Ireland’s golf courses are indeed world-class, it is the unique blend of exceptional golfing and unmatched hospitality that sets the country apart from other destinations.
Golfers visiting Ireland can expect to enjoy not only a challenging round of golf but also warm and welcoming experiences both on and off the course. From the charming local pubs to the rich history of Ireland’s towns and villages, every aspect of a golf trip to Ireland is designed to provide visitors with an unforgettable experience.
Ireland’s commitment to providing a world-class experience to golfers extends beyond its courses. The country’s tourism infrastructure, including its accommodations and local services, is tailored to meet the needs of golf tourists. Whether it’s a luxury resort or a cosy bed and breakfast, visitors are guaranteed comfort and ease during their stay.
A Growing Market for Golf Tourism
The global golf tourism market continues to expand, and Ireland stands out as one of the top destinations for golf lovers. With millions of golfers travelling internationally each year, the country’s strong appeal lies not only in its stunning landscapes but also in its rich history and culture, which combine to offer golfers a memorable and enriching experience.
As golf tourism continues to grow, Ireland is positioning itself as a key player in this competitive market. The island’s ability to cater to golfers’ needs, both on and off the course, makes it an attractive choice for anyone seeking a well-rounded golf holiday.
The 2027 Ryder Cup at Adare Manor is expected to further boost Ireland’s profile as a leading golf destination, drawing tourists from across the globe. It is anticipated that the event will not only attract seasoned golfers but also serve as an introduction to the sport for many newcomers, further expanding the reach of Ireland’s golf tourism industry.
Looking Ahead: Ireland’s Future as a Golfing Destination
Looking to the future, Tourism Ireland is confident that the combination of its world-class golf courses and exceptional hospitality will continue to attract golfers from around the world. The upcoming events, including the Irish Open and the Ryder Cup, are set to increase global awareness of Ireland’s golf offerings and drive tourism growth in the coming years.
By emphasising its unique combination of challenging golf courses, picturesque landscapes, and top-notch service, Ireland is poised to remain a leading destination in the golf tourism market. These efforts, particularly in light of the global appeal of events like the Ryder Cup, ensure that Ireland will remain a top choice for golf enthusiasts seeking an unparalleled golfing experience.
Looking Ahead: Ireland’s Future as a Golfing Destination
Ireland has a rich and thriving golfing heritage, and its world-class hospitality and outstanding courses are top attractions for tourists from abroad. Tourism Ireland has successfully conveyed the distinctive experience that the island provides golfers with by actively promoting it at prestigious events such as the British Masters. Ireland’s standing as a top golf destination is expected to grow even more as the host of important competitions like the Ryder Cup and the Irish Open.
Ireland is the best option for golfers seeking a place that offers a difficult game, stunning landscapes, and friendly locals.
