Published on
August 18, 2025
Singapore Airlines has partnered with Wing Bank to revolutionize the travel rewards experience for Cambodian consumers. This strategic alliance introduces a seamless and powerful points-to-miles exchange program, allowing Wing Bank customers to easily convert their loyalty points into KrisFlyer miles. This innovative initiative marks a significant step forward in enhancing the accessibility and value of travel rewards for Cambodian users. By simplifying the process, this collaboration not only unlocks exciting international travel benefits but also strengthens Cambodia’s digital banking ecosystem. The partnership provides a unique opportunity for customers to leverage everyday banking and shopping activities to earn rewards, transforming how they plan and experience global travel.
Wing Bank (Cambodia) Plc., a 100% Cambodian-owned digital banking institution, has partnered with Singapore Airlines to unveil an innovative loyalty points-to-miles exchange program. This collaboration introduces an exciting new way for Wing Bank customers to unlock travel rewards and enhances the offerings of both platforms. The move marks a significant milestone in the evolution of customer loyalty programs and digital financial ecosystems in Cambodia.
The official launch event was attended by several distinguished guests, including H.E. HUOT Hak, Cambodia’s Minister of Tourism, H.E. Dr. Mey Vann, the Secretary of State at the Ministry of Economy and Finance, as well as the Secretary General of the Non-Bank Financial Services Authority, alongside Neak Oknha Kith Meng, the Chairman of Wing Bank’s Board of Directors, and CEO of the Royal Group of Companies. Key representatives from Singapore Airlines, such as Bryan Koh, Divisional Vice President of Loyalty Marketing, Zechariah Chai, Regional Manager of KrisFlyer Partnerships, and Berlinda Yong, General Manager of Singapore Airlines in Cambodia, were also present.
A Revolutionary Rewards Program
Through this partnership, Wing Bank customers can now easily convert their WingPoints into KrisFlyer miles, which opens up a world of travel and lifestyle benefits. The integration of these two trusted platforms—Wing Bank, Cambodia’s leading digital bank, and Singapore Airlines, one of the world’s most respected airlines—empowers users to turn routine banking transactions and Wingmall purchases into valuable global travel opportunities.
The KrisFlyer miles accumulated through this program can be used in a variety of ways, such as offsetting airfare costs with Singapore Airlines or redeeming them for products available in KrisShop’s extensive catalog. By joining forces, both organizations have significantly expanded the scope of their customer loyalty offerings.
Seamless Integration and Easy Redemption
The conversion process for earning KrisFlyer miles is simple and fully integrated into the Wing Bank App. Customers can easily convert their WingPoints into KrisFlyer miles by selecting the ‘Earn WingPoints’ option and then choosing ‘Redeem KF Miles.’ This streamlined process ensures that customers can instantly enjoy the benefits of the program, making it accessible and user-friendly for all.
To celebrate the launch of this exciting partnership, Wing Bank is offering an exclusive bonus to customers. For every successful conversion from WingPoints to KrisFlyer miles, customers will receive an additional 1,000 WingPoints, providing extra value with every transaction.
Exclusive Travel Promotion for Wing Bank Customers
In conjunction with the launch of the program, Wing Bank is also offering an exclusive travel promotion in partnership with Singapore Airlines. Between August 13 and September 2, 2025, customers who book round-trip flights from Phnom Penh to Singapore can enjoy a 5% discount when using the promo code SQWING25 during checkout. This special offer is valid for travel between August 13 and October 31, 2025, allowing travelers ample time to plan their trips. The offer is subject to availability, so customers are encouraged to book early.
Strengthening Cambodia’s Digital and Travel Ecosystems
This collaboration represents a transformative step forward in both the financial and travel sectors in Cambodia. By offering customers a seamless, integrated platform for earning and redeeming rewards, Wing Bank and Singapore Airlines are empowering Cambodian consumers with greater value and convenience. This partnership not only enhances the customer experience but also contributes to the broader goal of advancing digital financial ecosystems in the country.
The ability to convert everyday banking and shopping activities into meaningful travel rewards reflects the ongoing innovation in Cambodia’s financial services sector. This partnership also strengthens Cambodia’s connection to global travel opportunities, supporting both local and international tourism growth.
A Look to the Future
As the digital banking and travel industries continue to evolve, this partnership signals a bright future for customer loyalty programs in Cambodia. By aligning with a globally recognized airline like Singapore Airlines, Wing Bank is setting a new standard for customer engagement and rewards in the region. The success of this collaboration paves the way for future innovations that will further enhance the customer experience and drive digital financial growth.
In conclusion, Singapore Airlines has partnered with Wing Bank to launch a simple and powerful points-to-miles exchange program in Cambodia. This collaboration allows Wing Bank customers to easily convert loyalty points into KrisFlyer miles, unlocking seamless access to exclusive international travel benefits.
