Published on
August 15, 2025
Hyatt Hotels Corporation has announced extensive expansion in Thailand with the introduction of two new hotels under its prestigious The Unbound Collection by Hyatt brand. The properties have been entered into management agreements with Chai Talay Hotel Co. Ltd for The Barai Hua Hin and Narai Hotel Company Limited for Narai Hotel. These openings represent the first of The Unbound Collection by Hyatt in Thailand, as well as further enhancing Hyatt’s growing presence in the country, which now has a total of 15 hotels spread across seven of its signature brands.
The Unbound Collection by Hyatt is renowned for providing travelers with unique and engaging experiences, typically relating to the history, architectural stature, or individual personalities of the hotels. Every one of the hotels and resorts within this collection is intended to be an experience in itself, presenting visitors with something different from the norm and guaranteeing experiences that they will recall for a lifetime.
The Barai Hua Hin: A Wellness Sanctuary Like No Other
Slated to open in late 2026, The Barai Hua Hin will offer a luxurious and holistic wellness experience. Located next to the Hyatt Regency Hua Hin, this destination promises to be an extraordinary retreat for travelers seeking tranquility and rejuvenation. Drawing inspiration from Thai healing philosophy, the resort is set to provide a wellness journey centered around mindfulness, serenity, and joyful moments.
The Barai Hua Hin will feature 90 rooms and suites, each thoughtfully designed to complement the natural surroundings. A major highlight of the resort will be the renowned destination spa, The Barai, which boasts 18 treatment rooms and eight residential spa suites. Designed by the famous Thai architect Lek Bunnag, The Barai spa draws on the four elements of Thai healing philosophy—earth, water, wind, and fire—to create a sanctuary of serenity.
With lush gardens, a central pool oasis, and two distinctive dining options—McFarland House and The White House—the resort is set to offer both relaxation and indulgence in equal measure. Guests will have the opportunity to indulge in curated wellness experiences tailored to their own pace and preferences. The Barai Hua Hin’s commitment to wellness is reflected in its holistic offerings, making it a true destination for mind, body, and soul.
Located just a three-hour drive from Bangkok, Hua Hin is famous for its unspoiled beaches, royal history, and welcoming, family-oriented environment. These qualities make The Barai Hua Hin an ideal destination for travelers looking to unwind while also exploring a distinctive and charming locale.
Narai Hotel: Reviving Heritage in Bangkok
The second addition to The Unbound Collection by Hyatt in Thailand is the reimagined Narai Hotel, which will open in 2028. Located in the heart of Silom, Bangkok, the hotel will take its place on the site of the original Narai Hotel, a legendary landmark that has stood since 1968. This reopening aims to preserve the hotel’s storied heritage while incorporating contemporary design and modern amenities to meet the demands of today’s travelers.
Once operational, Narai Hotel will feature 250 rooms and offer a range of top-tier amenities. These include an all-day dining restaurant, a rooftop restaurant with spectacular city views, a lounge, fitness facilities, and a pool. Additionally, the hotel will provide flexible meeting and event spaces for business and social gatherings. The vibrant neighborhood around Narai Hotel will add an additional layer of charm, with easy access to Chong Nonsi BTS station and proximity to major office towers, embassies, and leisure destinations along the Chao Phraya River.
Narai Hotel will be part of the new Hatai development, a mixed-use complex designed by Heatherwick Studio, which will feature casual to premium dining, retail, and community spaces. The hotel’s reopening is expected to breathe new life into this iconic property while keeping its historic legacy intact.
Hyatt’s Growing Presence in Thailand
Hyatt’s expanding footprint in Thailand reflects the brand’s commitment to growing its portfolio in one of Southeast Asia’s most attractive tourism markets. The two new properties will join an impressive lineup of Hyatt hotels in Thailand, including Park Hyatt, Andaz, The Standard, Grand Hyatt, Hyatt Regency, and Hyatt Place, among others. These new properties further solidify Hyatt’s presence in key cities like Bangkok and Hua Hin, offering a range of experiences to suit both leisure and business travelers.
With these new openings, Hyatt is not only adding to its global portfolio but also bringing the unique experiences of The Unbound Collection to Thailand, providing visitors with exceptional stays in two distinct locations that each offer a story of their own.
A Special Experience for Guests
Whether looking for wellness, tranquility, and natural scenery in Hua Hin, or immersing themselves in the rich history and energy of Bangkok, Hyatt’s two new hotels under The Unbound Collection by Hyatt will have something truly unique to offer. Every hotel will be an experience in itself, with guests having the opportunity to dive into unforgettable experiences, rich local traditions, and high-end accommodation. As Hyatt continues to grow in Thailand, travelers and business people alike will have more chances to enjoy the world-famous hospitality and the unique tales that set The Unbound Collection by Hyatt apart.
In summary, Hyatt’s new management deals for The Barai Hua Hin and Narai Hotel mark a thrilling future for visitors in Thailand. The two new hotels will be part of an expanding portfolio that provides unparalleled experiences, merging luxury, culture, and heritage in the heart of one of the world’s most desirable travel destinations.
