IGT PlaySports has signed a strategic deal with Caliente which will enable them to further deploy their sports betting technology throughout Mexico and Latin America. This partnership comes at a time when there is a rapidly rising need for sophisticated sports betting technology in the region, and Caliente’s strong foothold in Mexico makes them an ideal partner. Under the partnership, 42 Caliente’s sportsbooks in Mexico will migrate to the IGT PlaySports platform which allows for the incorporation of advanced betting services. In addition, the technology’s phased deployment will enable IGT PlaySports to penetrate more than 100 additional locations across 8 countries in Latin America, including major ones like Argentina, Brazil, and Panama. This move is expected to greatly improve customer satisfaction and position IGT as one of the biggest providers of sports betting services in the fast growing Latin American region. IGT intends to use this partnership to cater to the growing need for dependable, creative, and flexible betting systems in a market that is rapidly warming up to the idea of legalized sports betting.
Under the terms of the agreement, 42 Caliente sportsbooks located throughout Mexico will utilize IGT PlaySports’ innovative platform, bolstered by the expertise of the Company’s Trading Advisory Services Team. This collaboration is a key milestone in IGT’s strategic vision to enhance its presence in the Latin American market, which has seen a surge in sports betting interest over recent years. The deal also includes a phased expansion plan, allowing IGT PlaySports to offer its technology to additional sportsbook operators throughout Latin America.
“Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries,” said Eduardo Hernández Triana, Corporación Caliente CEO. “Given IGT’s vast global experience and the versatility and reliability of the IGT PlaySports platform, they are uniquely qualified to help Corporación Caliente level-up its betting offering and deliver even more entertainment to our players.
“IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region,” said Joe Bertolone, IGT SVP Sports Betting. “We’ve worked hand-in-hand with the Corporación Caliente team to deliver a future-proofed solution and a complementary trading services program that will meet regional needs, scale with future opportunities and captivate sports fans.”
The roll-out will begin in Mexico, where Caliente has established a strong presence with its physical and online sportsbooks. The plan is for IGT PlaySports to gradually extend its reach to 100 more venues in a total of eight countries. This will include new markets in Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay. As a result, IGT’s footprint in the region is expected to grow significantly, positioning the company as a dominant player in the emerging Latin American sports betting sector.
IGT PlaySports’ platform is widely recognized for its cutting-edge technology, which includes a suite of sports betting services ranging from odds creation to risk management. By leveraging these services, Caliente aims to enhance the user experience and deliver a more engaging and seamless sports betting environment for customers across its properties. The partnership promises to provide operators with a complete, end-to-end solution for their sports betting needs, powered by IGT’s industry-leading technology and insights.
The decision to partner with IGT is strategic for Caliente, which has been a key player in the Mexican gaming market for years. By integrating IGT PlaySports’ platform, Caliente can offer its customers a broader range of betting options, improve operational efficiency, and remain competitive in a rapidly evolving market. IGT’s expertise in sports betting technology is well-established, and this partnership provides Caliente with the tools to further cement its position as a leading sportsbook operator in Latin America.
One of the most exciting aspects of this deal is the potential for future growth across Latin America. As sports betting continues to gain traction in the region, IGT PlaySports’ presence will expand to several key countries, helping to shape the future of the industry. The phased roll-out plan allows IGT and Caliente to strategically target these growing markets, which are increasingly seeking reliable and innovative sports betting solutions.
The deal also highlights the growing significance of Latin America in the global sports betting market. With countries like Brazil, Argentina, and Mexico experiencing rapid growth in legal sports betting, operators are seeking advanced platforms that can meet the demands of an evolving landscape. IGT PlaySports is uniquely positioned to capitalize on this trend, offering a flexible, scalable solution that can be adapted to diverse regulatory environments and customer preferences across different regions.
In recognition of its outstanding performance, IGT PlaySports was recently named “Sportsbook Platform Provider of the Year” at the 2024 EGR North America Awards. This prestigious accolade further underscores the company’s leadership in the sports betting technology space, particularly in Latin America, where it is now poised to expand its market share.
The partnership between IGT and Caliente is just the beginning of what is expected to be a long and fruitful collaboration. As IGT PlaySports continues to grow its footprint in Latin America, the company’s focus on providing innovative, reliable, and tailored sports betting solutions will be critical in meeting the evolving needs of operators and players alike. With the continued expansion of legal sports betting across the region, IGT’s platform is well-positioned to support the next phase of growth in the Latin American sports betting market.
This contract connects IGT with Caliente which exemplifies the need for alliances in the developing sports gambling industry. As the market grows, IGT is committed to maintaining its leadership role in the sports betting evolution in Latin America by ensuring its technology solutions are world-class.
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