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Kidfresh Expands Into Breakfast and Snacks With Four Frozen Products



Kidfresh, a kids’ meal brand known for products made with hidden vegetables, is expanding beyond lunch and dinner this fall with four new products designed to help parents “Win More Meals” all day long.

Launching in the freezer aisle, the new lineup includes Egg Bites & Potato Tots, Mac & Cheese Bites, Blueberry Mini Muffins and Chocolate Chip Mini Muffins. The new products bring Kidfresh’s signature approach of kids favorite foods made with real hidden vegetables, wholesome ingredients and protein to breakfast and snack time.

The four new products include:

– Egg Bites & Potato Tots Easy Combo: Kidfresh’s Easy Combo concept makes its debut at breakfast, pairing kid-friendly egg bites and potato tots in one convenient meal. Made with cage-free eggs and real cheddar cheese, the egg bites feature hidden pureed butternut squash, while the russet potato tots have hidden pureed cauliflower and navy beans. The breakfast provides 14g of protein per serving.

– Mac & Cheese Bites: Kidfresh’s award-winning mac and cheese gets a new format with crispy, bite-sized pieces that are cheesy on the inside. Made with real mozzarella cheese, hidden pureed butternut squash and fava beans, the bites provide 10g of protein per serving and are also a good source of calcium.

– Blueberry Mini Muffins: Made with real blueberries, banana and hidden pureed butternut squash, these muffins provide 5g of protein per serving and 35% less sugar than the leading brand.

– Chocolate Chip Mini Muffins: Made with real chocolate, banana and hidden pureed butternut squash, these muffins provide 5g of protein per serving and 45% less sugar than the leading brand.

The new products are available in the frozen aisle Target.



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