SANTA FE, N.M. — A New Mexico jury on Friday found Facebook liable for deceiving users about privacy protections on the social media platform.
It is now up to the judge to determine how much the company would pay, with attorneys representing the state asking for the maximum $5,000 penalty per violation.
The two-week trial in Santa Fe centered on accusations that Facebook deceived users about a data breach stemming from a third-party personality quiz that harvested data from roughly 87 million profiles and sold it to a political consulting firm, Cambridge Analytica, to generate targeted ads. The now-defunct firm’s clients included the 2016 campaign for Donald Trump.
Jurors sided with prosecutors, finding Facebook’s failure to protect users’ data impacted New Mexico’s entire population of more than two million people.
Jurors also found Facebook misled the public about investigations into data brokers following the Cambridge Analytica scandal, finding the company liable for over two million violations.
During closing arguments, lawyers for Facebook claimed the state’s evidence was outdated and that despite having five years to gather material, New Mexico failed to find more than one other instance of a data breach.
Meta agreed in August to pay up to $18 billion to settle the multistate lawsuit surrounding child safety issues. Buried in the 130-page settlement was an agreement to release Meta from future liability related to the Cambridge Analytica privacy breach, making New Mexico the only state to pursue a case. Florida was the only other state that did not sign the settlement, saying it was not tough enough on Meta.
Also this year, New Mexico won judgments totaling $942 million from Meta in a two-phase trial about the company’s safety protections for minors. Furthermore, the court ordered Meta to implement new safeguards, including age-verification technology and time limits on its platforms.
___ Schuettler is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.
