Published on
March 23, 2026
Image generated with Ai
Italy has renowned for its timeless charm and rich history, Rome now offers a new way to experience the Eternal City, thanks to the luxurious Bvlgari Hotel Roma. The hotel has unveiled a one-of-a-kind adventure called “The Treasure Hunt,” which goes beyond traditional sightseeing. This exclusive, curated experience invites guests to explore Rome like never before, with tailor-made encounters that blend art, culture, and craftsmanship. Through this unique journey, guests are treated to a deeper connection with Rome’s hidden gems, unveiling a side of the city not typically seen by tourists.
Bvlgari Hotel Roma’s Signature Experience Redefines Luxury Travel
Unlike traditional tourist routes, Bvlgari Hotel Roma’s “Treasure Hunt” immerses guests in a series of private and curated stops across Rome. This exclusive experience takes visitors to hidden locations around the city, some of which are rarely open to the public. The adventure includes visits to historic ateliers, artisan workshops, rare libraries, and private residences, each contributing to the rich tapestry of Rome’s artistic and cultural history.
Every itinerary is designed around the individual preferences of the guests, ensuring a completely bespoke experience. Whether the guests are couples, families, corporate teams, or groups of friends, “The Treasure Hunt” provides a deeply personalised exploration of the city, allowing them to discover its secrets at their own pace. Each activity is thoughtfully crafted to highlight Rome’s creative spirit, deep-rooted history, and Bvlgari’s signature style.
Exploring Rome Through Art, Craftsmanship, and Storytelling
At the heart of this luxurious experience is the integration of art, culture, and storytelling. Guests can take part in hands-on experiences, guided by masters in their fields, making the adventure both fun and educational. One standout activity allows visitors to explore monotype printing at the historic Litografia Bulla, guided by the renowned printer Beatrice Bulla. This opportunity provides guests with a tangible connection to Rome’s artistic heritage, offering a glimpse into the craftsmanship that has shaped the city for centuries.
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Another highlight of the experience is a blind tasting at Il Ristorante – Niko Romito inside the Bvlgari Hotel Roma. Under the guidance of Executive Chef Claudio Catino, guests explore Rome’s culinary delights in a more intimate, sensory way, creating lasting memories over exquisite dishes and drinks.
For those seeking a more artistic engagement, the opportunity to create mosaics in a stunning loggia overlooking the Imperial Fora is an unforgettable experience. Guests can learn alongside celebrated artist Fabio Jordi and an archaeologist, discovering the art of mosaic-making in one of the city’s most historically significant locations.
A Playful Twist on Rome’s Historic Charm
The experience is not limited to serious cultural encounters but also embraces lighter, more playful activities. One of the fun aspects of “The Treasure Hunt” is a private gaming experience inspired by the Venetian ridotti, which takes place inside the Princess Apartments of the Bvlgari Hotel Roma. Guests can also unleash their inner mixologist, crafting signature cocktails at the Bvlgari Bar with the guidance of Bar Director Desiré Verdecchia.
In addition, those with a passion for fencing can engage in a unique “mirror challenge” at the prestigious Accademia d’Armi Musumeci Greco, adding a touch of Rome’s sporting heritage to their treasure hunt journey. These lighter moments balance out the more immersive and historical activities, ensuring that guests have a well-rounded experience that speaks to both their cultural curiosity and their love for fun.
A Luxurious and Personalised Adventure Through Rome’s Hidden Corners
The treasure hunt experience is not just a tour; it is an invitation to unlock Rome’s hidden gems in an entirely new way. Bvlgari’s impeccable attention to detail ensures that the journey feels truly bespoke, as each guest’s itinerary is crafted with their unique interests in mind. From the moment guests step inside the Bvlgari Hotel Roma, they are treated to a luxurious journey that blends fine hospitality with the thrill of discovery.
The hotel itself plays an integral role in the experience, offering a beautiful backdrop of modern design that reflects the Bvlgari brand’s elegant style. Guests can enjoy the luxury of staying in one of the city’s most prestigious hotels while engaging in a journey that takes them into the heart of Rome’s artistic, historical, and cultural legacy.
A New Era of Luxury Travel in Rome
“The Treasure Hunt” is part of Bvlgari Hotel Roma’s growing portfolio of luxury travel offerings. With a starting price of €4,000 per person and a minimum of four participants, this exclusive experience is available only to guests of the Bvlgari Hotel Roma. However, it is expected to expand to other Bvlgari Hotels & Resorts properties around the world, cementing the brand’s commitment to offering unique and personalised travel experiences.
This one-of-a-kind adventure is an exciting addition to Rome’s already diverse tourism offerings. While the city is often known for its iconic landmarks and ancient ruins, Bvlgari Hotel Roma’s treasure hunt invites visitors to experience Rome’s lesser-known but equally captivating secrets. Guests are encouraged not just to see the city, but to truly uncover its hidden stories, art, and craft.
Discover a New Side of Rome with Bvlgari Hotel Roma
For travellers seeking a deeper, more meaningful connection with Rome, the Bvlgari Hotel Roma’s “Treasure Hunt” provides the perfect opportunity to explore the city from a fresh perspective. This exclusive luxury experience invites guests to engage with the culture, history, and artistry that make Rome one of the most fascinating cities in the world. Whether it’s through learning the secrets of ancient mosaic-making, experiencing the flavours of Rome’s finest cuisine, or simply uncovering hidden spaces that most tourists will never see, “The Treasure Hunt” promises to leave guests with unforgettable memories of the Eternal City.





