Published on
March 18, 2026
Image generated with Ai
The Central city of Da Nang, home to nearly 200 kilometers of stunning coastline, has long been recognized as a top tourism destination in Vietnam. However, despite its natural beauty and favorable climate, only half of the coastline has been developed for tourism. While the vibrant areas around Hoi An Ancient Town and central Da Nang attract millions of visitors annually, large stretches of the coastline south of Hoi An remain largely untouched, offering vast potential for future tourism development.
Efforts are now underway to tap into the rich resources of these lesser-known areas. A key component of this vision is the development of marine tourism, an increasingly strategic direction in Da Nang’s long-term tourism and service plans. As local authorities push forward with their master plan for 2030, the focus is on harnessing this pristine coastal stretch to create a dynamic and sustainable tourism experience that balances economic growth with environmental preservation.
Cua Khe Fish Sauce Village: A Local Attraction for International Tourists
In Thang An commune, located south of Hoi An, local businesses are already capitalizing on the area’s tourism potential. Ha Thanh Tuoi, the owner of the Cua Khe Tam Tuoi fish sauce facility, noted the growing number of international tourists visiting the site. These visitors are drawn not only by the region’s culinary traditions but also by the opportunity to purchase traditional fish sauce as a souvenir. To cater to this influx, Tuoi’s family has converted a garden space to display traditional fish sauce-making methods, fishing tools, and murals depicting local history.
The village has embraced its role as an authentic local attraction, with many households opening their doors to tourists. Offering homestays and local food services, the community is providing visitors with a taste of the traditional Vietnamese lifestyle and giving them access to unique experiences, including fishing activities and tours. This community-driven approach to tourism highlights the growing importance of local, sustainable experiences as part of Da Nang’s wider tourism strategy.
Future Plans: A Green and Smart Urban Hub South of Hoi An
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Beyond the charm of small-scale local experiences, Da Nang’s southern coastline is poised for significant urban development. Nguyen Ha Nam, Director of the Da Nang Department of Construction, outlined that the city’s master plan for the area south of Hoi An will focus on creating a comprehensive green and smart urban area. Positioned south of the Thu Bon River, this area offers vast land resources, stunning landscapes, and the ideal natural conditions for development.
The new urban pole is set to become a regional hub for tourism, entertainment, sports, and events, providing visitors with modern amenities while ensuring the preservation of the natural beauty that makes the area so attractive. The city plans to incorporate sustainable urban planning practices, ensuring that the development is both eco-friendly and aligned with Vietnam’s broader goals for sustainable tourism growth. With advanced infrastructure connectivity already in place, this region will soon be a key player in the central Vietnam tourism industry.
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Challenges and Opportunities in Sustainable Development
As this new tourism and development hub begins to take shape, there will be a delicate balance between encouraging investment and preserving the area’s natural beauty. Authorities are committed to creating a framework that will guide local residents in developing professional services, including homestays and food offerings, while prioritizing environmental protection.
Marine tourism is expected to be at the forefront of this development, with an emphasis on creating experiences that highlight the coastal region’s rich ecosystem. As part of this effort, authorities aim to maintain the coastal green belts, ensuring that the area remains environmentally sustainable even as it attracts a growing number of visitors.
The tourism strategy will also involve collaboration with local communities, allowing them to benefit from the economic growth driven by tourism while maintaining their unique cultural identity. By fostering a community-based approach to tourism, Da Nang hopes to provide travelers with authentic, immersive experiences that go beyond traditional sightseeing.
Looking Ahead: The Future of Southern Da Nang’s Tourism
The untapped southern coastline of Da Nang offers tremendous potential to diversify Vietnam’s tourism offerings. While the region remains largely unexplored by mass tourism, the foundation for future growth is already being laid through infrastructure development, sustainable planning, and a focus on local experiences.
As the Cua Khe fish sauce village and other rural areas near Hoi An embrace tourism, the region’s appeal will only continue to grow. Once the full scale of urban and tourism development south of Hoi An takes shape, Da Nang’s southern coastline will offer travelers a blend of natural beauty, cultural heritage, and modern conveniences.
In the coming years, Da Nang’s southern coastline is expected to become a major tourism destination, attracting visitors not only from Vietnam but from around the world. By continuing to prioritize sustainable practices and community involvement, the city can ensure that tourism growth benefits both the economy and the local environment.
The focus on developing new tourism products along this coastline will position Da Nang as a key player in the Vietnamese tourism landscape, offering a unique alternative to the more traditional tourist spots in Hoi An and the central city.
