Row 7 Seed Company, a team on a mission to democratize flavor from the soil up, announced the launch of Row 7 Tinned Vegetables—a category-creating line of chef-crafted, shelf-stable products. Building on the company’s seed-to-table model, these tinned vegetables deliver flavor with pantry convenience, making exceptional ingredients accessible for weeknight meals.
Row 7 Tinned Vegetables are launching in the produce aisle at Whole Foods Market locations across the Northeast—a deliberate choice that reflects what they are: fresh vegetables bred for flavor, harvested at peak season and preserved using chef-level techniques.
Arriving on shelves at $7.99 per tin, the launch lineup features three distinct varieties. Each is vegan, gluten-free, certified organic and cooked with intention to be eaten straight from the tin or used to elevate a meal in minutes:
– Badger Flame Beets (with Extra Virgin Olive Oil & White Balsamic Vinegar): A golden beet variety known for being mild and sweet without the polarizing earthiness of traditional beets. Tender, vibrant, and ready to eat without peeling or roasting.
– Sweet Prince Tomatoes (with Extra Virgin Olive Oil & Red Wine Vinegar): A cherry tomato variety bred for concentrated sweet, bright flavor. These deliver the depth of slow-roasted tomatoes—peak summer flavor, amplified.
– Sweet Garleek (with White Balsamic Vinegar & Dijon Mustard): Row 7’s garlic-leek hybrid, cooked confit-style. It offers the sweetness of leeks with a gentle savory garlic backbone—mellow enough to eat by the forkful.
Every Row 7 tin starts with a variety bred for flavor, then preserved using methods designed to enhance rather than diminish what makes it exceptional. The result is a new category of tinned vegetables built on four principles:
– Better Seed: Vegetables bred for flavor, not logistics
– Better Farming: Grown in organic soil and harvested at peak ripeness to lock in nutrition and character.
– Better Cooking: Developed by chefs who rewrote the canning methodology, using techniques like confit and gentler heat to preserve texture.
– Premium Ingredients: Each tin is packed with premium extra virgin olive oil or a vinaigrette crafted by Chef Dan Barber to be a “second ingredient”—a built-in sauce that can dress pasta, grains, or greens instantly.
Row 7 Tinned Vegetables are available at Whole Foods Market locations across the Northeast (merchandised in the produce section) and nationwide for direct-to-consumer purchase at row7seeds.com.
