Published on
March 5, 2026
Tenerife, the largest of Spain’s Canary Islands, has long been a popular destination for holidaymakers seeking sunny skies, beautiful beaches, and vibrant local culture. Now, with the reopening of SOL Arona Tenerife, part of SOL by Meliá, the island’s holiday offering has reached new heights. The hotel’s transformation is a key part of Meliá Hotels International’s 70th anniversary celebrations and represents a significant milestone in the evolution of one of the company’s most iconic brands.
SOL Arona Tenerife has undergone a complete transformation, from a refreshed brand identity to a full refurbishment of its guest spaces, elevating the guest experience while still maintaining the essence of the classic “Spanish summer.” Guests now have access to a modern, inclusive, and dynamic holiday retreat where they can enjoy everything the island has to offer.
A New Chapter for SOL by Meliá in Tenerife
SOL by Meliá has long been a staple in Spain’s holiday landscape, offering affordable and high-quality accommodations for travelers from around the world. With 52 hotels across eight countries, the brand helped democratize summer holidays, creating unforgettable memories for multiple generations of travelers. Now, with the reopening of SOL Arona Tenerife, Meliá Hotels is ushering in a new era for the brand. This hotel serves as the first property in the SOL by Meliá portfolio to fully embrace the brand’s updated identity, and it marks the beginning of an exciting new chapter for the company in Tenerife.
The hotel’s redesign is focused on blending contemporary luxury with the relaxed energy of a Spanish summer holiday, offering a space where families, couples, groups of friends, and solo travelers can all come together. SOL by Meliá is now more than just a hotel chain—it’s a reflection of the summer spirit, one that transcends seasons and invites guests to embrace the relaxed yet vibrant atmosphere of the Canary Islands year-round.
A Redesigned Resort Experience
The newly redesigned SOL Arona Tenerife emphasizes social connection and interaction, which is reflected throughout the property. Guests can enjoy a variety of spaces that foster community, such as the All Tribes Playground, designed for relaxation and socialization, or the SOL Stage, which offers live entertainment for all ages. The hotel also features the All Games Zone, an area with arcade-style games that add to the family-friendly atmosphere.
Dining at SOL Arona Tenerife has been reimagined to bring vibrant flavors and unique experiences to guests. The hotel offers three distinctive dining venues:
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- Verbena, an innovative buffet concept that brings a modern twist to classic holiday dining.
- Papagayo, a relaxed poolside bar where guests can enjoy refreshing drinks and light bites.
- Play Bar, offering curated cocktails, wines, and beers that capture the spirit of summer.
These venues are designed to give guests a full range of dining experiences, whether they are looking for a casual bite by the pool or an elevated dining experience to celebrate the day.
Family-Friendly Amenities and Sustainable Design
One of the most exciting features of SOL Arona Tenerife is its commitment to creating a family-friendly environment while embracing sustainable practices. The hotel boasts a children’s pool with Slide Town water features and Kidsdom, a dedicated activity space for younger guests. This makes it an ideal destination for multigenerational families looking for a vacation that meets everyone’s needs.
The rooms at SOL Arona Tenerife have been fully renovated with a minimalist design focused on sustainability. The new accommodations are not only stylish but also functional, incorporating eco-conscious elements such as recycled materials, and smart technology that enhances guest comfort while minimizing the environmental impact. For added convenience, the hotel features self-service Beverage Stations and a Cleaning Lab for guests who prefer an efficient and environmentally friendly approach to their stay.
A Wellness-Focused Experience
Wellness is at the core of the SOL Arona Tenerife experience, with a range of activities and amenities designed to help guests relax, rejuvenate, and stay active. The hotel’s wellness offerings include a fitness center, yoga spaces, and an array of outdoor activities such as guided walks and bike tours. The hotel’s proximity to some of Tenerife’s most stunning natural attractions makes it the perfect place for guests looking to combine relaxation with outdoor exploration.
A Strategic Addition to Tenerife’s Tourism Landscape
The reopening of SOL Arona Tenerife represents a strategic move for Meliá Hotels International, which continues to expand its presence in Tenerife and the wider Canary Islands. SOL Arona Tenerife is part of the brand’s broader effort to modernize and refresh its offerings, while still embracing the essence of what made the brand beloved for generations.
With Tenerife being one of Europe’s most popular tourist destinations, the SOL by Meliá brand now has a new flagship property that strengthens the region’s appeal as a family-friendly, sustainable, and welcoming destination. The brand’s dedication to providing modern amenities, sustainable design, and a vibrant atmosphere makes SOL Arona Tenerife an attractive choice for travelers seeking a memorable holiday experience.
A Bright Future Ahead for SOL by Meliá
The relaunch of SOL Arona Tenerife is just the beginning. With additional properties in the pipeline for Tenerife, Gran Canaria, and other Canary Islands locations, Meliá Hotels International is continuing to build on the legacy of its iconic brand. As the first hotel to fully embody the updated vision for SOL by Meliá, SOL Arona Tenerife sets a new standard for affordable luxury in the Canary Islands and is poised to become one of the region’s top destinations for travelers seeking a dynamic, inclusive, and sustainable holiday experience.
