GO7, a platform dedicated to airline growth, has launched Orchestrated Virtual Interlining (Orchestrated VI), a solution that allows airlines to offer fully connected itineraries across multiple carriers without the operational costs and complexity of traditional interline agreements. This innovation enables airlines to expand their network reach while retaining complete oversight of routes, partnerships, and ancillary services.
Virtual interlining has grown in popularity as a way for airlines to provide travelers with multi-carrier journeys that combine flights from different operators. Until now, most virtual interlining solutions have relied on third-party marketplaces, limiting airlines’ control over which partners are included, how services are sold, and how revenue is shared. Orchestrated VI gives airlines back control, allowing them to manage every aspect of the journey while acting as the merchant of record for the entire itinerary.
The solution is powered by a rules-based engine that connects passenger records from participating carriers into a single ‘SuperPNR’. This approach enables airlines to bundle fares, seat selections, baggage options, and other ancillaries into one cohesive package, eliminating the need for passengers to purchase separate add-ons for each flight segment. Airlines can define which carriers to connect with, the combinations of routes offered, and how ancillary products are marketed and priced.
A central feature of Orchestrated VI is GO7’s ThruBag technology, which enables automatic baggage transfer between airlines following IATA standards and airport processes. Passengers benefit from through-checked baggage, reducing the stress and delays often associated with transferring luggage between carriers. Optional services such as ConnectProtect offer disruption coverage, allowing travelers to choose protection levels for delays, cancellations, or missed connections, enhancing overall confidence and satisfaction.
Financial flexibility is another cornerstone of the platform. Airlines can settle transactions using IATA Clearing House for traditional net settlement or opt for Split Payment, which allows revenue to be recognized in real time at the moment of ticket sale. This capability provides carriers with greater control over cash flow and simplifies revenue distribution between partner airlines.
Orchestrated VI also offers operational adaptability, allowing airlines to configure offerings by market or by airport. This flexibility helps carriers manage exposure to connection risks, optimize network performance, and adapt quickly to changing conditions. Optional access to Global Distribution Systems ensures that connected itineraries can be sold across multiple channels, from airline websites to travel agencies, without sacrificing oversight or revenue control.
By giving airlines full control over network expansion and passenger services, Orchestrated VI helps carriers improve load factors and increase direct bookings. Airlines can strategically select partners and routes, determine ancillary offerings, and manage the passenger experience consistently across every journey segment. This level of control ensures that virtual interlining aligns with broader commercial strategies, optimizing revenue and operational efficiency.
Traditional interline agreements can be complex, requiring extensive contracts, revenue-sharing arrangements, and coordination across multiple operational systems. Orchestrated VI simplifies this process, automating the integration of schedules, fares, and passenger services. The platform reduces administrative burden and operational risk, making it easier for airlines to scale connected itineraries while maintaining service quality and profitability.
Passenger experience is central to Orchestrated VI. By combining through-checked baggage, bundled fares and ancillaries, and optional disruption protection, travelers benefit from a smooth and fully managed journey. Unlike conventional virtual interlining, where passengers must manage connections and services independently, Orchestrated VI ensures a seamless and reliable travel experience from start to finish.
The platform also provides airlines with detailed insights into passenger behavior, booking trends, and route performance. These analytics help carriers make informed decisions about network development, partnerships, and pricing strategies, allowing for smarter growth and optimized revenue generation.
Orchestrated VI is particularly suited for airlines looking to extend their reach beyond physical networks. By connecting with multiple partner carriers, airlines can offer more destinations, improve connectivity, and access new markets without entering complex interline agreements. The platform combines network expansion with operational control, allowing carriers to grow strategically while maintaining service quality and financial oversight.
In summary, GO7’s Orchestrated Virtual Interlining offers airlines a comprehensive solution for network growth, passenger satisfaction, and revenue optimization. The platform combines a rules-based engine, automated baggage handling, optional disruption coverage, and flexible settlement options to replicate the benefits of traditional interlining while eliminating its costs and complexity.
By giving airlines complete control over partner selection, route combinations, and ancillary services, Orchestrated VI allows carriers to improve load factors, increase direct bookings, and manage risk efficiently. It provides a scalable, passenger-focused, and operationally flexible alternative to both conventional interlining and third-party virtual interlining solutions, positioning airlines for growth in a competitive marketplace.
Orchestrated VI represents a new era in airline distribution, empowering carriers to offer fully connected journeys with minimal complexity, maximum oversight, and a seamless passenger experience from start to finish. The solution combines technological innovation with operational simplicity, providing a framework for sustainable growth and enhanced customer satisfaction in a rapidly evolving aviation landscape.
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