Australia’s Gold Coast Set to Explode with Luxury as LXR Hotels Unveil First-Ever Australian Resort in 2027!

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Hilton has just dropped a bombshell in the luxury travel world. The international hotel giant has signed an agreement with Islander Hotel Trading Pty Ltd to launch the first LXR Hotels & Resorts property in Australia. And it’s not just any hotel; it’s the iconic Palazzo Versace, now operating as The Imperial Hotel, set to undergo a massive transformation before reopening in early 2027. This marks a monumental moment in Hilton’s ambitious expansion in the Australian market.

Prepare to be dazzled, as this hotel, situated in the heart of the Gold Coast, combines timeless elegance with contemporary design to deliver an unforgettable luxury experience. Whether you’re a seasoned traveler or a first-time guest, this luxurious retreat promises to take your vacation to the next level. What’s more, this exclusive property on the South-East Queensland coast will offer the very best in luxury, sophistication, and personal service. You won’t want to miss out on this exhilarating journey!

A New Chapter Begins: LXR’s Australian Premiere

Let’s talk location. This is Main Beach, Gold Coast, one of the most coveted areas in Queensland, known for its stunning waterfront views and proximity to major attractions. The hotel’s new look will emphasize its prime waterfront position along Southport Spit, offering direct access to the Gold Coast Broadwater. Talk about a perfect setting for LXR’s distinctive luxury approach—where place, design, and experience blend seamlessly.

Nestled within one of Australia’s most dynamic resort markets, this renovated property is set to offer something truly extraordinary for both local and international visitors. With its location near major attractions like Marina Mirage, expect unrivaled luxury with a twist of local culture. Imagine soaking in the stunning coastal atmosphere, surrounded by world-class service, and an independent spirit that’s tailor-made for an immersive, once-in-a-lifetime stay.

Rooms & Suites: A Sneak Peek into Luxe Living

Before the highly anticipated renovation, The Imperial Hotel (formerly known as Palazzo Versace) was already a destination of choice for high-end travelers. With 200 luxurious rooms and suites, the property had an air of opulence, boasting spacious accommodations designed to feel like home away from home, only better.

Some of the signature features guests enjoyed before the renovation included:

• Private indoor hot tubs or spa baths in select rooms
• Premium bedding, with full climate control and air conditioning for the ultimate comfort
• 55-inch Smart TVs with premium channel access—perfect for winding down after a day of adventure
• Balconies and terraces, offering breathtaking views of the garden, marina, or waterfront (a view to die for!)
• Mini bar, wardrobe, safe, and workspace for business travelers
• 24-hour room service, luxurious toiletries, and daily housekeeping to ensure that nothing is left to chance

However, brace yourself for the new and improved experience under the LXR brand. Expect a total transformation of the hotel’s interiors, blending the timeless elegance of the past with modern luxury.

Here’s what the future holds:

• Bespoke interior styling, with high-end fabrics and curated local art
• State-of-the-art smart technology to ensure every guest enjoys modern comforts
• Classic elegance mixed with cutting-edge design, creating a truly immersive experience that will have guests feeling like royalty

A Culinary Adventure Awaits

The culinary journey at The Imperial Hotel before the renovation was already stellar. Guests enjoyed an array of award-winning restaurants offering a fusion of fine dining and local flavors:

• Fine dining showcasing the best locally sourced ingredients and refined cooking techniques
• Water-view dining options, perfect for an unforgettable experience overlooking the marina and Broadwater
• A variety of buffet and à la carte breakfast options to suit every palate

But what’s next? When the property reopens under the LXR brand, dining will be taken to new heights with bespoke, guest-centric dining experiences. Imagine immersive chef-led experiences, where you’ll savor dishes made with Queensland’s finest ingredients. With LXR’s emphasis on delivering distinctive culinary offerings tied to the heritage of each location, guests can look forward to an elevated dining experience that celebrates the region’s unique flavors.

A Sneak Peek into New Amenities & Experiences

Before undergoing its LXR transformation, The Imperial Hotel already offered a wealth of luxury amenities, such as:

• Private marina access, providing guests the opportunity to immerse themselves in the coastal lifestyle
• Award-winning restaurants and bars that offer relaxation and indulgence
• Fitness and wellness facilities, perfect for guests looking to stay active
• Beauty salon and spa services for a dose of pampering
• Meeting and event spaces, ideal for business or social gatherings
• Marina-front water salons and cabanas to ensure a lavish experience

But the best is yet to come. Post-renovation, guests can expect personalized concierge services that cater to every whim. Think curated cultural and wellness programs, exclusive excursions, and an upgraded spa experience focused on rejuvenation and relaxation. If the goal is luxury, personalization, and cultural immersion, this hotel will tick all the boxes.

Design: Where Heritage Meets Contemporary

The original design of the hotel, inspired by Italian neoclassical architecture, was already breathtaking. The property was decorated with Versace-inspired features, including baroque touches and Mediterranean-style finishes. This luxurious aesthetic set the tone for a grand hotel experience.

Now, with LXR’s renovation, the property will blend classic elegance with contemporary luxury. The new design will introduce local art and cultural narratives, bespoke furnishings, and cutting-edge technology to create an entirely new guest experience. Expect a refined interpretation of classic elegance, aligning perfectly with modern lifestyle preferences while maintaining the hotel’s rich heritage.

Pricing & Booking: What to Expect

Before the renovation, prices at The Imperial Hotel started around ₹22,000 per night, depending on room type and season. After the renovation, as the hotel reopens under LXR’s premium brand, you can expect room rates to rise, given the luxury upgrades and exclusive nature of the LXR brand.

The first-entry LXR property in Australia will come with higher pricing reflecting the hotel’s elevated positioning and premium amenities.

Ideal Location for Every Type of Traveler

Main Beach, Gold Coast is undoubtedly one of Australia’s most sought-after destinations, offering guests waterfront luxury and access to high-end shopping, dining, and leisure activities. The hotel’s location provides easy access to top attractions such as:

• Sea World
• Surfers Paradise Beach
• Broadwater Parklands

With its prime location and stunning views, the hotel promises to deliver an experience that perfectly blends relaxation and adventure for every guest. Whether seeking a romantic getaway, a family vacation, or an exciting adventure, the hotel’s location ensures that guests will have it all.

Who Will Love This Hotel?

This property will cater to:

• Luxury travelers seeking bespoke services and sophisticated design
• Couples and honeymooners craving a romantic waterfront retreat
• Cultural and culinary enthusiasts eager to explore the region’s flavors
• Guests in search of wellness programs and exclusive experiences

With its perfect mix of personalized service, cultural immersion, and exceptional luxury, this hotel is destined to become one of the most iconic destinations in the Gold Coast, offering a true sense of relaxation and adventure.