Tem Toa, a frozen brand dedicated to Thai cuisine, is launching to fill a gap for authentic, restaurant-quality Thai food ready at home in minutes. Tem Toa was created by the team at Deep Indian Kitchen, and both brands will now be part of Deep Brands, a newly formed family of brands focused on elevating and increasing accessibility for global flavors.
Tem Toa will launch with four frozen entrées — Chicken Pad Thai, Vegetable Pad Thai, Green Curry Chicken and Red Curry Chicken — available exclusively chainwide at Target starting April 5, with additional retailers such as Whole Foods Market and Giant Eagle to follow later this year.
Tem Toa builds on the leadership of Deep Indian Kitchen, a frozen Indian food brand, and increases Deep Brands’ ability to continue growing the frozen category with premium, authentic global flavors. As it has been successful for Deep Indian Kitchen, Tem Toa combines a digitally native approach and modern, experiential branding with chef-driven, made-from-scratch quality for an underserved yet popular global cuisine.
Tem Toa’s name translates to “Full Table” — and it aims to create experiences that not only fill a table with food but also with the feeling of people coming together around a shared meal. Recipes for Tem Toa were developed by Deep Brands’ chefs based on their extensive research and training at places such as the Culinary Institute of America and Morimoto, a Michelin-starred Pan-Asian restaurant. Each dish is made from scratch using freshly ground spices and the bold flavors of Thailand, and four varieties are offered:
· Chicken Pad Thai is a signature dish and a source of national pride. Just like your favorite Thai restaurant, we start with juicy chicken, vegetables and rice noodles, then pair them with a savory peanut sauce mixed with the sweet flavors of lemongrass for a citrusy tang.
· Vegetable Pad Thai is a signature dish on the best Thai restaurant menus everywhere, so it had to be on ours. We start with tofu, vegetables and rice noodles and pair them with a savory peanut sauce mixed with soy sauce and lemon juice for a citrusy tang.
· Green Curry Chicken is loved worldwide and while the chili peppers make it green, that’s just part of its bold, spicy and earthy taste. For good Thai takeout and for us, the taste comes from juicy chicken and vegetables mixed with sauce made from coconut milk, herbs and spices, and jasmine rice.
· Red Curry Chicken is a Thai favorite made with red chili peppers, of course, and so much more. Whether from the best restaurants or us, it’s about juicy chicken and vegetables in a sauce made from coconut milk, herbs and spices for a rich, nutty and spicy taste, all paired with jasmine rice.
