Paradise Jam to Continue in St. Thomas Through 2029 with Four-Year Sponsorship Agreement: What You Need To Know

The U.S. Virgin Islands Department of Tourism and Basketball Travelers, Inc. have announced the continuation of their successful partnership with a four-year sponsorship agreement that will keep the Paradise Jam tournament in St. Thomas through 2029. The agreement establishes Paradise Jam as a major athletic event which will take place in the U.S. Virgin Islands from now until November 2029.

Paradise Jam Remains a Staple Event for the U.S. Virgin Islands

Entering its 27th year, Paradise Jam has become synonymous with high-level competition and a signature attraction in the USVI. The tournament will continue to be held in St. Thomas, bringing national exposure, top-tier NCAA programs, and passionate fanbases from across the country. The national television broadcasts and elite competition allow the tournament to maintain its status as a celebrated event in both the sports and tourism sectors.

According to Jennifer Matarangas-King, Commissioner of the U.S. Virgin Islands Department of Tourism, the Paradise Jam has become a key driver in the territory’s growing sports tourism industry, attracting thousands of visitors each year. The tournament offers real economic benefits, filling hotel rooms, supporting local businesses, and elevating St. Thomas as a global sports destination.

Driving Economic Growth and Highlighting St. Thomas’ Beauty

Every year, Paradise Jam brings thousands of visitors to the U.S. Virgin Islands, driving significant economic impact across the territory. Beyond the basketball court, the event positively impacts restaurants, retail businesses, attractions, ground transportation, and the hospitality workforce, particularly during a key tourism period. The partnership with Basketball Travelers, Inc. continues to fuel the growing demand for sports tourism in the USVI.

Nels Hawkinson, Founder of Paradise Jam and Executive Director of Basketball Travelers, Inc., emphasized the importance of this long-term commitment, which will offer stability and growth for the event. He expressed gratitude for the continued partnership with the U.S. Virgin Islands Department of Tourism, with both parties working to elevate college basketball while simultaneously boosting the territory’s tourism and economic impact.

Paradise Jam: More Than Just Basketball

For Kreston Welch, President and Managing Partner of Basketball Travelers, Inc., Paradise Jam is more than just a basketball tournament, it is a celebration of relationships, community, and the unique vibrancy of the Virgin Islands. The tournament’s ability to showcase the beauty of St. Thomas on a national stage has cemented its position as one of the most sought-after destinations in college basketball, drawing interest from players, fans, and alumni alike.

With its continued partnership, the U.S. Virgin Islands will remain a key player in sports tourism, hosting major events that will strengthen the local economy and further establish St. Thomas as a global destination for large-scale events. Paradise Jam’s national exposure also contributes to the USVI’s broader tourism marketing efforts, ensuring the territory remains top of mind for travelers and sports fans alike.

Strengthening the USVI’s Role in Global Sports Tourism

The U.S. Virgin Islands maintain their status as a leading sports and leisure tourism destination through the Paradise Jam basketball tournament which will continue in St. Thomas for four more years. The U.S. Virgin Islands Department of Tourism and Basketball Travelers Inc. have formed a partnership which will bring ongoing development to the region through their scheduled event. The USVI will develop into a worldwide sporting event center which will draw international visitors to its attractive beaches and athletic facilities during each upcoming year.