Published on
November 18, 2025
Caribbean Hotel and Tourism Association (CHTA) launched the 2025 Caribbean Hotel Industry Exchange Forum (CHIEF) in Barbados, a key event that brought together industry leaders from across the region to celebrate achievements in hospitality. Running from November 16 to 18, the forum served as a platform for acknowledging the exceptional work that continues to drive the region’s tourism industry.
The CHIEF Awards, presented during the opening ceremony, highlighted the innovative practices and visionary leadership that are shaping the Caribbean’s tourism sector. The awards recognised the efforts of hotels, resorts, and organisations that not only excelled in providing outstanding guest experiences but also contributed to the broader community and environment.
Celebrating Excellence Across Caribbean Hospitality Sectors
The CHIEF Awards are a prestigious acknowledgment of leadership in the Caribbean hospitality industry. The 2025 awards honoured achievements in five key categories:
- Environmental Sustainability
- People (Staff) Development and Support
- Innovative Sales and Marketing
- Social Responsibility
- Tech Transformation
Representing twelve diverse destinations across the Caribbean, the winners and finalists demonstrated how regional hospitality leaders are embracing change, championing innovation, and elevating the visitor experience while keeping sustainability and community development at the forefront.
Curtain Bluff in Antigua Leads with Sustainability
Sustainability has become a top priority for Caribbean tourism, and Curtain Bluff in Antigua received the highest honours for its commitment to environmental stewardship.
The resort was recognised in the Environmental Sustainability category for its comprehensive approach to protecting the environment. With over a decade of verified progress, Curtain Bluff has incorporated energy-efficient systems, water-saving technologies, waste reduction strategies, and a strong community engagement programme into its operations. The resort’s long-standing efforts have earned it Green Globe Platinum Certification, a symbol of its continued dedication to sustainability.
Half Moon in Jamaica Recognised for Staff Empowerment
The success of any hospitality operation rests on its people, and Half Moon in Jamaica was celebrated for its investment in staff development.
The property was honoured for its dedication to People (Staff) Development and Support. The resort’s focus on employee wellbeing includes comprehensive wellness programmes, technology-enhanced training platforms, and ongoing professional development opportunities. This holistic approach not only ensures exceptional service standards but also creates an environment where staff can thrive, grow, and maintain the resort’s luxury reputation.
Aruba’s Boardwalk Hotel Reimagines Marketing with “Slow Summer”
Creativity in marketing was on full display in the Innovative Sales and Marketing category, where Boardwalk Hotel Aruba won recognition for its unique “Slow Summer” campaign.
The campaign redefined the concept of the low season, turning it into a wellness-focused period aimed at mindful, regenerative travel. By highlighting slow-living values and emphasising wellbeing, Boardwalk was able to boost occupancy, engage more visitors, and foster stronger ties with local businesses. The campaign demonstrated how thoughtful and innovative marketing can drive success during traditionally slower months.
Rockhouse Foundation in Jamaica Honoured for Social Responsibility
The Caribbean is deeply connected to its communities, and the Rockhouse Foundation in Jamaica was acknowledged for its efforts to support social responsibility.
The foundation was recognised for investing US$11 million into rebuilding public schools, enhancing inclusive education, and supporting community development in Westmoreland Parish. These significant investments highlight the foundation’s commitment to ensuring that the benefits of tourism extend beyond hotel doors, strengthening the region’s long-term social and educational infrastructure.
Bolongo Bay Beach Resort’s Digital Transformation in the USVI
As digital strategies continue to reshape the tourism industry, Bolongo Bay Beach Resort in the US Virgin Islands stood out for its Tech Transformation.
The resort was recognised for its successful move towards direct bookings, reducing reliance on online travel agencies. By embracing digital tools and improving online guest engagement, the resort has streamlined operations and fostered deeper connections with guests. This shift marks a major step in how Caribbean resorts are adopting technology to enhance the guest experience and drive business growth.
A Bright Future for Caribbean Hospitality
The opening of CHIEF 2025 in Barbados was more than just a celebration—it was a testament to the Caribbean hospitality sector’s resilience, creativity, and future-forward thinking. Each winner and finalist demonstrated how the Caribbean continues to evolve, balancing tradition with innovation to create memorable experiences for visitors while supporting local communities and preserving natural resources.
As the forum continues, these award-winning practices will inspire further collaboration, ensuring that the Caribbean remains at the forefront of global tourism. The CHIEF Awards not only honoured past achievements but also underscored the Caribbean’s ongoing journey towards a more sustainable, inclusive, and innovative future.
