Published on
November 11, 2025
In the world of vacation ownership and hospitality, a leader company, Marriott Vacations Worldwide (MVW), is undergoing a considerable shift having just announced the appointment of its new Interim President and Chief Executive Officer (CEO) – Matthew E Avril, who replaces John Geller as MVW President and CEO. Avril’s appointment is effective immediately while the company looks to fill the position of Geller in the long term. As MVW looks to shift its focus in its attempt to revive its offers and shareholder value while boosting performance in the competitive hospitality and travel industry, these changes within leadership are coming at an opportune moment.
A Seasoned Leader with Vast Experience
Matthew Avril brings over 30 years of expertise in the hospitality and vacation ownership industry to his new role at Marriott Vacations Worldwide. Before joining MVW’s Board of Directors in March 2025, Avril was CEO of Diamond Resorts International, a leading player in vacation ownership and hospitality. He also held the role of CEO-elect at Vistana Signature Experiences, a renowned vacation ownership business, and served as President of Starwood Hotels and Resorts Worldwide’s Hotel Group division.
Avril’s extensive background in the hospitality sector positions him well to steer MVW through this period of transition. His leadership experience at major vacation ownership and hospitality brands will be crucial as Marriott Vacations Worldwide aims to further strengthen its portfolio and enhance customer experiences. Avril’s leadership skills and strategic insights will be vital for addressing the evolving challenges in the global tourism market.
MVW’s Strategic Goals Amid Transition
In addition to Avril’s appointment, the MVW Board of Directors has emphasized the need for a focused approach to achieve its long-term goals. With the tourism industry continually shifting and adapting to post-pandemic realities, Marriott Vacations Worldwide aims to capitalise on the growing demand for vacation ownership products. The company has reinforced its commitment to creating immediate shareholder value, with Avril working closely alongside the board and management team to implement effective strategies.
The company’s leadership transition aligns with a broader effort to rejuvenate its market position and strengthen its competitive edge. Tourism, particularly in the area of vacation ownership, has seen significant growth in recent years, and Marriott Vacations Worldwide is looking to leverage this momentum to improve its financial performance.
Reaffirming Financial Guidance
Alongside the leadership change, Marriott Vacations Worldwide has reaffirmed its 2025 financial guidance. This decision reflects the company’s ongoing confidence in its ability to navigate market fluctuations and maintain a robust financial position. The company also plans to repurchase shares under its 347 million dollars Share Repurchase Program, further demonstrating its commitment to returning value to shareholders.
Future Outlook for MVW
As the company moves forward under new leadership, Marriott Vacations Worldwide remains focused on its long-term growth strategy within the global tourism market. Avril’s appointment comes at a pivotal time when the tourism and hospitality sectors are witnessing significant transformation. Marriott Vacations Worldwide, with its diverse offerings and vast customer base, aims to capitalise on the tourism industry’s recovery and evolving trends.
By placing a strong emphasis on customer satisfaction, operational efficiency, and a strategic approach to growth, MVW is poised to strengthen its presence in the vacation ownership market. The company is also dedicated to enhancing its brand portfolio, providing consumers with memorable and enriching travel experiences that align with current tourism trends.
Overview
Matthew Avril as the interim CEO of Marriott Vacations Worldwide takes the company in a new direction. Avril’s leadership will be key in carrying the company forwards during his focus in the middle of all the change. Avril holds decades of experience in the industry which will surely be benefical during this transition. The company, as always, focuses on taking care of the shareholders, but also maintaining valued service of sophisticated customized vacationing experiences given to clientele internationally.
