Published on
November 5, 2025
JetBlue Vacations has recently announced the addition of cruise offerings with new partners Azamara, Seabourn, and Regent Seven Seas Cruises, unlocking new tiers of luxury travel through cruise vacations. These new offerings enrich the JetBlue Vacations cruise portfolio and highlight the various offerings from Paisly which focus on bespoke luxury travel.
JetBlue Vacations is responding to the increase in luxury and destination-centric travel with new and varied cruise options for their customers. Paisly, which is a JetBlue subsidiary, has simplified the booking of these luxury cruises for JetBlue customers. These customers enjoy the added benefits of JetBlue travel services and the airline loyalty program.
Seamless Cruise Booking for JetBlue Vacations Customers
The inclusion of Azamara, Seabourn, and Regent Seven Seas Cruises expands the range of options for cruise-goers, giving them access to a variety of itineraries, from Seabourn’s intimate small-ship luxury voyages to Azamara’s destination-rich cruises, and Regent Seven Seas’ all-inclusive cruises. By partnering with these prestigious cruise lines, JetBlue Vacations ensures that its customers enjoy the luxury of seamless booking and fulfilment, with Paisly’s proprietary platform at the core of the process.
Paisly’s cutting-edge technology allows for real-time personalised offers, which are powered by behavioural data and flight information, helping create tailored experiences for each traveller. The system also integrates JetBlue’s TrueBlue loyalty program, allowing customers to earn points and tiles when booking cruise packages through JetBlue Vacations, alongside rewards from the cruise lines themselves. This double loyalty benefit is set to make travel even more rewarding for frequent flyers.
Exclusive Perks and Benefits
The recent expansion also introduces exclusive perks for customers booking cruises through JetBlue Vacations. Customers can now enjoy additional advantages such as the flexibility to add hotels, car rentals, transfers, and activities to their travel package. The integration of JetBlue’s Very Important Perks (VIP) programme enhances the value of each package, with exclusive benefits available at select destinations.
As part of the broader strategic direction, Paisly is set to enhance its fulfilment model, focusing on scale, personalisation, and operational control, which will be crucial in meeting the increasing demand for cruise travel. With the success of its collaboration with luxury cruise partners, Paisly is focused on supporting its airline partners, like JetBlue and soon United Airlines, as they diversify into the cruise sector. United Airlines is expected to offer Paisly-powered cruise products starting in 2026.
Enhanced Customer Service and Peace of Mind
Paisly’s commitment to customer service is a cornerstone of its offering. The company provides 24/7 support via its Helpful Humans team, ensuring that travellers can reach out for assistance at any point during their trip. In addition to this, Paisly’s Plane to Port Commitment gives travellers peace of mind by guaranteeing assistance in the event of flight delays that may cause a missed cruise departure. This service includes rebooking the cruise, arranging alternate travel to the next port, or helping customers transition to another vacation destination, making it easier for travellers to manage potential disruptions.
The introduction of these luxury cruise partners and enhanced travel experiences highlights JetBlue Vacations continued focus on expanding its offerings and improving customer satisfaction. With these added benefits and a broader range of cruise options, JetBlue Vacations is becoming a one-stop shop for customers seeking both air and sea travel experiences that are aligned with their lifestyle preferences and loyalty goals.
The Growing Popularity of Cruise Travel
The demand for cruise travel has been steadily increasing, as many travellers seek unique and immersive vacation experiences. Cruises offer an all-encompassing journey that combines luxury, adventure, and relaxation, making them a popular choice among those looking for convenience and high-end experiences. The recent additions to JetBlue Vacations’ portfolio cater to a wide variety of customers, from families to seasoned travellers seeking more intimate, exclusive journeys.
With the launch of a cruise sweepstakes in partnership with Royal Caribbean, JetBlue Vacations is further increasing engagement, allowing customers to enter for a chance to win a cruise worth up to $4,999. The sweepstakes runs through December 31, 2025, and provides an additional incentive for potential cruise-goers.
Overview
The widening of JetBlue Vacations cruise portfolio remains a noteworthy advancement in the travel and tourism sector and adds a new level of luxury, service, and self-contained travel experiences. The upgraded customer service capabilities paired with new premium cruise options will undoubtedly give JetBlue Vacations a competitive edge in cruise vacation packages. The business is establishing itself as a dominant actor in the burgeoning cruise travel industry with an expanded offering of cruise lines and destinations.
