Published on
November 1, 2025
Alaska Airlines has announced a strategic collaboration with Accenture, a global leader in information technology and management consulting, to conduct a comprehensive audit of its technology systems. This partnership is part of the airline’s broader commitment to creating a more resilient, reliable, and guest-centered operation, ensuring smoother travel experiences for passengers. Following recent IT challenges, Alaska Airlines is focusing on strengthening its technological infrastructure to improve system reliability and enhance the customer experience in the long term.
A Thorough Review to Enhance Operations and Guest Experience
As part of this partnership, Accenture will carry out a thorough top-to-bottom review of Alaska Airlines’ existing technology environment. The audit will focus on evaluating internal processes, IT standards, and system health, offering actionable recommendations for optimizing the airline’s technology infrastructure. This review is designed to identify potential weaknesses and provide solutions to enhance the efficiency and reliability of Alaska Airlines’ operations. The goal is to minimize any disruptions that could negatively affect passenger services, ensuring smooth operations that align with the airline’s commitment to operational excellence and a world-class guest experience.
After facing several recent IT disruptions, which affected both operational efficiency and customer service, Alaska Airlines is taking proactive steps to strengthen its technology systems. This audit is seen as an essential part of ensuring that the airline’s technology foundation remains strong and capable of handling future demands, while continually improving the travel experience for its passengers.
Investment in Technology Infrastructure to Future-Proof Operations
Since 2019, Alaska Airlines has made significant investments in its IT infrastructure, increasing spending by nearly 80%. These investments have focused on enhancing data centers, building redundant systems, and migrating key guest-facing services to the cloud. These measures are designed to provide a more resilient and scalable infrastructure that supports the airline’s expanding needs and ensures that its technology is capable of meeting the demands of both daily operations and passenger expectations.
The company’s commitment to improving its technology systems goes hand-in-hand with its ongoing goal of providing an exceptional guest experience. With these updates, Alaska Airlines is ensuring that its systems remain agile, adaptable, and equipped to handle unexpected challenges while minimizing downtime and ensuring the smooth flow of operations.
Streamlining Operations and Enhancing Customer Experience
The partnership with Accenture is not only about strengthening Alaska Airlines’ technology infrastructure, but also about improving the overall guest experience. The audit will help the airline streamline its processes, improving both operational efficiency and the quality of service provided to passengers. This is especially important for a guest-focused airline like Alaska, which has consistently prioritized offering a seamless and hassle-free travel experience.
By identifying and addressing gaps in its current technology systems, Alaska Airlines is taking steps to prevent future issues that could affect customer satisfaction. The goal is to ensure that passengers enjoy an effortless journey from booking to boarding, reducing the risk of disruptions and delays. Through this effort, the airline is working to enhance every aspect of the customer journey, ensuring that its technological backbone supports its service goals effectively.
Transparency and Regular Updates on Progress
In keeping with its commitment to transparency, Alaska Air Group will release updated financial guidance for the fourth quarter of 2026 in early December, once the full impact of the recent IT disruptions is understood. This update will provide investors, customers, and other stakeholders with valuable insights into the financial effects of the disruptions, as well as the steps being taken to address the situation. By offering this transparency, Alaska Airlines is demonstrating its commitment to being open and communicative with both its customers and investors.
The airline will also continue to provide regular progress updates on the status of the technology audit, sharing any new developments as it works to improve its IT infrastructure and provide a better, more seamless service for travelers.
Building a Resilient and Future-Ready Technology Infrastructure
Through its collaboration with Accenture, Alaska Airlines is committed to building a more resilient, reliable, and efficient technological infrastructure. The company’s ongoing investments in technology and the detailed audit will lay the groundwork for future growth, stability, and continued operational excellence.
With technology playing an increasingly important role in modern air travel, Alaska Airlines is positioning itself to meet the evolving needs of the industry and its passengers. By focusing on creating a future-proof infrastructure that supports both operations and customer service, the airline is ensuring that it will be able to handle the demands of an ever-changing landscape while continuing to deliver exceptional travel experiences.
The IT audit, along with the airline’s ongoing technology investments, will help Alaska Airlines build long-term technological resilience, allowing it to adapt quickly to challenges and continue providing reliable and innovative services for years to come.
Proactive Approach to Addressing IT Challenges
Alaska Airlines is taking a proactive approach to addressing the IT challenges it has encountered, understanding the importance of its technology systems in delivering high-quality service to its passengers. The collaboration with Accenture and the ongoing investment in IT infrastructure will provide the airline with the tools it needs to stay competitive in a fast-evolving travel environment. By focusing on creating a resilient, guest-focused technology framework, Alaska Airlines is ensuring that its operations can continue running smoothly while providing customers with the seamless, world-class service they expect.
