Born Simple Better Bowls are a line of premium boxed meals that deliver a lot of food in a small box, with at least 20g of protein per serving by way of real ingredients in one convenient package.
Born Simple sought to stand out among aisles of empty protein promises. The brand took its products to real consumers via an early launch in Walmart and on Amazon. The result? Gen Z and Millennials in particular gravitated toward Born Simple’s Better Bowls made with thoughtfully curated seasoning blends and high-quality rice, vegetables and chicken.
Inspired by the warm reception from this discerning demographic, Born Simple took what consumers loved and made it even better with double the chicken, new curated seasoning blends and enhanced taste and texture in four fan-favorite flavors: Chipotle Chicken Bowl, Ultimate Mac + Cheese, Thai Style Chicken Bowl and Teriyaki Chicken Bowl. It’s for those looking to round out their pantries with convenient and nutritious boxed meals, ready and on the table in just 60 seconds.
Born Simple’s ingredients are sealed inside sustainable and recyclable Tetra Pack cartons. It is heat treated through retorting, a high temperature cooking process, allowing it to be shelf stable while remaining preservative free.
In the coming months, Born Simple is rolling out nationwide in 11-ounce boxes for $3.99-$4.99 SRP on Amazon and at Walmart, as well as regional retailers like Big Y and Giant with distribution expected to grow later this year and into 2026.
