Published on
September 28, 2025
Experts and community advocates in Ajloun have emphasized the importance of weaving the region’s archaeological landmarks into carefully crafted tourism trails. This integrated approach is increasingly seen as a powerful catalyst for economic development, cultural preservation, and enhanced community involvement. Ajloun’s unique blend of history and nature offers a solid foundation to develop tourism pathways that can attract a diverse array of visitors and provide them with immersive, educational experiences.
Mahmoud Shreideh, a tourism specialist, highlighted that Ajloun’s collection of historical and environmental assets could serve as central points along newly structured routes. These well-planned trails would not only boost visitor numbers but also create employment opportunities in tourism-related sectors, ultimately stimulating local businesses. This harmonious blending of culture and nature is expected to reinforce the region’s appeal on both national and international tourism maps.
Fostering Environmental and Cultural Awareness
The initiative resonates strongly with the message of “Environment Unites Us,” led locally by Ali Ananzeh. This approach underscores how seamlessly linking heritage sites to tourism circuits can increase visitor engagement while nurturing a deeper appreciation of the environment and national heritage. By actively involving local communities in the upkeep and promotion of their cultural assets, a collective sense of stewardship takes root, fostering shared responsibility for the protection and celebration of heritage.
Kawthar Dweikat, coordinator of environmental education at the Ajloun Forest Reserve, further affirmed that including archaeological sites in eco-tourism could significantly enrich environmental learning experiences. This integration invites both students and tourists to participate in sustainable tourism practices that heighten respect for the diverse ecological and cultural wealth of Ajloun. The combined focus on culture and ecology ensures that tourism development aligns with principles of sustainability.
Governmental Support through the “Urdunna Jannah” Program
Since its launch, the Ministry of Tourism’s “Urdunna Jannah” program has actively fostered a robust connection between Ajloun’s cultural landmarks, such as the iconic Ajloun Castle and the Heritage Museum, and the region’s expansive natural forest trails. This initiative strategically leverages both the area’s deep historical roots and its lush natural landscapes to craft a tourism experience that balances educational opportunities, heritage preservation, and recreational activities. The program’s well-structured routes allow tourists to deeply engage with Ajloun’s rich historical narratives while simultaneously enjoying its pristine natural environment, thereby creating a comprehensive and unique destination appeal.
Firas Khatatbeh, Director of Tourism in Ajloun, affirmed that “Urdunna Jannah” has garnered increasing public interest over time and has demonstrated considerable tangible benefits to the local economy. These benefits derive from a boost in visitor numbers, which in turn supports local businesses and employment. The program has not only strengthened Ajloun’s reputation as a competitive tourist destination but has also enhanced the quality of visitor experiences by providing integrated pathways that combine culture, nature, and history seamlessly. This approach supports sustainable tourism development, ensuring that tourism growth contributes positively to the economy while respecting and conserving cultural and natural assets. The success of the “Urdunna Jannah” program reflects a broader commitment to promoting domestic tourism in Jordan and supporting local communities through strategic tourism initiatives.
Preserving Archaeological Heritage through Sustainable Tourism
Ajloun’s Director of Antiquities, Akram Al-Atoum, added that the region’s numerous archaeological sites are pivotal reflections of centuries-old civilizations. He stressed that embedding these sites within tourism frameworks not only safeguards the historical legacy but also broadens prospects for investment and sustainable tourism development. Properly managed, this approach guarantees that cultural treasures remain protected while fostering local prosperity.
Al-Atoum’s perspective reinforces the idea that heritage sites, when thoughtfully incorporated into tourism products, serve a dual role: they act as educational resources and economic drivers. Revenue generated through tourism can be reinvested in conservation efforts, creating a virtuous cycle that benefits residents and visitors alike.
Ajloun’s Diverse Attractions Enhance Visitor Appeal
The significance of Ajloun’s archaeological and natural sites is compounded by its other noteworthy attractions. Ajloun Castle, a prominent 12th-century fortress, illustrates rich medieval military heritage and offers panoramic views of surrounding forests and mountains. Meanwhile, the Ajloun Forest Reserve is renowned for its biodiversity and ecological value, attracting eco-tourists and nature enthusiasts.
Religious and cultural sites, including Tell Mar Elias, Mar Elias Church, and the Ajloun Archaeological Museum, further enrich the visitor experience by unveiling layers of Ajloun’s religious and historical narratives. These sites complement the eco-tourism initiatives, crafting a well-rounded tourism offering that appeals to various interests.
Economic and Community Empowerment Through Tourism
Tourism-driven integration of archaeological landmarks in Ajloun has played a pivotal role in promoting economic resilience by generating a broad spectrum of employment opportunities. These include jobs in guiding services, hospitality sectors such as hotels and restaurants, local crafts production, and various community-based services. By weaving tourism into the fabric of local economic activity, residents gain new sources of income and financial independence, which in turn uplifts the broader community. Community-led tourism ventures have empowered local people by involving them directly in preserving their cultural identity and heritage. This participation not only nurtures pride in their traditions but ensures that economic benefits are distributed locally, creating a sustainable model where cultural preservation and economic growth are mutually reinforcing.
Furthermore, aligning these tourism initiatives with sustainable tourism principles guarantees that growth does not come at the expense of Ajloun’s ecological or cultural assets. Instead of depleting resources or diluting heritage, this approach encourages prudent use and long-term conservation measures. By fostering a delicate balance between preservation and development, Ajloun has positioned itself as a leading destination that harmonizes historical heritage with modern tourism needs. The result is a tourism model that benefits not only today’s visitors and residents but also ensures that Ajloun’s rich archaeological and natural heritage can be enjoyed by future generations without compromise. This sustainable framework strengthens Ajloun’s competitiveness and appeal while securing its cultural and environmental legacy.
