Published on
September 17, 2025
The 609th Wurstmarkt, the globe’s largest wine festival, is being held in Bad Dürkheim, Germany. Spread over two periods—September 12 to 16 and September 19 to 22, this historic event remains one of Germany’s key tourist attractions for tourists from all parts of Germany and other countries. Welcoming thousands of visitors, the festival honors the region’s long tradition of winemaking by providing wine tastings, local cuisine, and cultural activities. Bad Dürkheim, with a population of fewer than 20,000, is converted into a busy center of wine tourism that highlights the region of Palatinate as one of Germany’s most significant wine-producing areas.
Wine, Food, and Traditions at the Heart of the Festival
The Wurstmarkt offers visitors the chance to enjoy over 300 varieties of wine, including a selection of sparkling wines, sourced from local vineyards. One of the festival’s most iconic traditions is the Schubkarchstände—wooden wine stalls that pay homage to an old custom where vintners used to roll barrels on wheelbarrows to the fairgrounds. This year, 36 vendors serve wine in the region’s famous Dubbeglas—a half-liter glass with dimples designed to make it easier to grip.
Festival-goers sit at long, narrow tables, recreating the convivial atmosphere that has been a hallmark of the Wurstmarkt for centuries. Visitors can enjoy Rieslingschorle, a popular mix of wine and sparkling water, priced between €5.50 and €6 for a half-liter. For wine lovers, quarter-liters start at €4.50, while a full Schoppen of pure wine costs between €8.50 and €11. Non-drinkers are also catered for with 11 varieties of non-alcoholic wine. A €4 deposit is charged for the Dubbeglas, ensuring the glasses are returned at the end of the event.
The Weindorf: A Village of Wine and Gastronomy
In addition to the wine stalls, the Weindorf (Wine Village) at the festival features 13 restaurant tents, where guests can enjoy a variety of regional dishes paired with premium local wines. This section of the festival offers a more relaxed atmosphere, allowing tourists to explore the culinary offerings of Palatinate while savoring wines from the region.
The large festival tent provides additional entertainment, serving beer and offering live music ranging from traditional to rock. Most of the entertainment is free, with the exception of Achim Petry’s Schlager afternoon on September 19, which requires a €10 ticket.
Amusement and Family Fun: Attractions Beyond Wine
The Wurstmarkt isn’t just about wine—it’s also about family-friendly entertainment and fun activities. The festival features 20 amusement rides, including a 65-meter-high Ferris wheel that provides panoramic views of the Rhine-Neckar metropolitan region and the surrounding Palatinate vineyards. The fairground is a lively addition, attracting young visitors and families who enjoy the blend of wine culture and thrilling rides.
Traditional events like the fireworks displays, scheduled twice during the festival, offer a memorable way to end each day. The first fireworks display takes place on the opening Tuesday, and the final display is scheduled for the last Monday at 9 p.m., marking the festival’s closing. These dazzling shows are a highlight for many attendees, drawing large crowds and adding to the overall excitement of the event.
The Cultural and Tourism Impact of Wurstmarkt
Beyond the wine tastings and entertainment, the Wurstmarkt also serves as an important cultural event for the region. Visitors are not only exposed to local gastronomy but also to the rich cultural heritage of the Palatinate region. The festival is a key player in showcasing Germany’s wine culture and culinary traditions, making it an important event for tourism in the region.
In addition, the location of Bad Dürkheim, near Germany’s largest saline—which also contributes to the town’s appeal as a spa destination—adds a unique element to the overall experience. Guests can enjoy wellness offerings, as well as explore the town’s natural beauty and historical significance.
Wurstmarkt: A Major Tourism Draw for International Visitors
While the Wurstmarkt has deep roots in local tradition, it has evolved into a major international tourism event. The festival attracts visitors from across Europe and beyond, showcasing Germany’s wine culture and offering a unique tourism experience for those interested in exploring both traditional customs and modern amenities. With its mix of culinary delights, entertainment, and family-friendly attractions, it is a perfect destination for both wine lovers and those seeking a more immersive travel experience.
The festival continues to play a significant role in the regional tourism economy, contributing to both local businesses and Germany’s tourism infrastructure. Its ability to combine cultural heritage with modern tourism offerings makes it a highly anticipated event for visitors looking to explore the best of Palatinate and Germany.
The Future of Wurstmarkt: Continuing Tradition and Embracing New Audiences
With its 609th edition, Wurstmarkt has solidly anchored its reputation as one of Europe’s most significant wine festivals. In the future, it will increasingly spread its appeal around the world, inviting more international visitors and pointing out the special blend of genuine tradition and contemporary tourism attractions. With increasing popularity of experiential holidays and cultural festivals, Wurstmarkt is likely to be one of the leading tourist attractions for visitors wanting to immerse in Germany’s heritage and cuisine on a large scale.
