Published on
September 16, 2025
As autumn 2025 begins, ALG Vacations (ALGV) has set the tone for both advisors and travellers with a dual celebration: the Friends & Family Sale and the Friends & Family monthlong event. Designed to reward the dedication of travel advisors while providing meaningful savings to travellers, the initiative is a reminder of how the travel industry thrives on collaboration. The sale runs until October 2, 2025, and extends benefits for journeys through December 15, 2026. This mix of discounts, credits, and recognition creates one of the most comprehensive campaigns ALGV has delivered in recent years.
Friends & Family Sale: What Travellers Can Expect
Deep Discounts Across Hotels and Packages
Travellers will find discounts of up to 64 percent on select hotels across a wide range of destinations. Combined with bundled air packages, these offers provide not only price advantages but also enhanced value when paired with ALGV’s added perks. The appeal extends to both individuals and groups, with flexible booking options and guaranteed savings for those planning ahead.
Special Airfare Credits and Incentives
The programme introduces targeted air credits that cover some of the most in-demand destinations. Travellers heading to Hawaii receive $100 off United Airlines flights, while those choosing Fiji Airways can save up to $400. Premium passengers also stand to benefit, with business class fares offering savings of up to $1,000. Singapore Airlines joins the promotion by extending discounts across all cabin categories, ensuring a wider choice for long-haul travellers.
Exclusive Nonstop Vacation Flights (ENVFs), a hallmark of ALG Vacations’ portfolio, are also included. Savings reach up to $200 for 2026 flights and $150 for 2025 flights, making it easier for families and groups to plan seamless itineraries with reduced costs.
Pay-in-Full Benefits and Price Protections
Another layer of value comes from pay-in-full incentives. Customers who settle the full balance upfront on qualifying 2026 vacations can save as much as $550. This option rewards early planning and helps lock in travel budgets well in advance.
ALGV also offers a Best Price Guarantee on international and Hawaii bookings. If hotel prices drop after a booking is made, the company adjusts accordingly, offering travellers greater peace of mind and flexibility.
Extending Across ALGV Brands
The Friends & Family Sale applies to all of ALG Vacations’ core brands, including Apple Vacations, Funjet Vacations, Travel Impressions, United Vacations, and Blue Sky Tours. This means travellers have a wide range of products to choose from, whether they are seeking a Caribbean beach escape, a Hawaiian adventure, or an international journey. The unifying aspect of the sale allows advisors to match clients with the right experience while ensuring consistent savings across different markets.
Friends & Family Event: Support for Advisors
Recognition Through Giveaways
September is more than just a sales window; it is a month dedicated to recognising travel advisors. ALGV is giving away more than 100 prizes, from $10,000 in cash awards to content creator kits that help advisors market their services more effectively. Kindness Kits add a personal touch, acknowledging the wellness and wellbeing of the people who drive the industry forward.
Double Rewards to Accelerate Earnings
Advisors booking through October 2, 2025, enjoy double WAVES points on qualifying reservations. Air-inclusive packages earn 10 base points for every $40 booked, while land-only bookings at select hotels earn 4 points. These enhanced points can be redeemed for rewards, creating a tangible benefit for advisors who make sales during the campaign.
The event also doubles Elite revenue, giving advisors the chance to achieve higher Elite tiers for 2026. This not only strengthens their status but also impacts earnings potential for 2027. In a competitive marketplace, accelerated rewards provide a real edge for advisors who consistently deliver for their clients.
Strategic Importance for the Travel Industry
Strengthening Partnerships
The initiative underscores ALGV’s commitment to fostering strong advisor relationships. By combining discounts for travellers with recognition programmes for advisors, the company strengthens both ends of the travel pipeline. Advisors receive the motivation and resources to continue growing their businesses, while travellers gain confidence knowing that their bookings are backed by reliable value.
Encouraging Advance Bookings
The sale is also strategically positioned to encourage early bookings for 2026. With discounts, pay-in-full incentives, and guaranteed pricing, travellers are incentivised to plan well in advance. This provides ALGV and its brand partners with stronger visibility into demand patterns and helps stabilise the broader travel ecosystem.
Group Travel and Added Value
Group credits, including $1,250 for group bookings, combined with the Pick Your Perk programme, make this sale especially appealing for weddings, family reunions, or incentive trips. The ability to customise perks adds a layer of flexibility, ensuring each group maximises value in a way that suits their priorities.
Human Impact: Why This Matters
Travel is more than moving from one place to another. For families, it represents shared memories; for groups, it can mark milestones; and for individuals, it is often a chance to recharge or discover something new. The Friends & Family Sale embraces that human element by lowering barriers and enriching the journey with added perks.
For advisors, the campaign signals respect and recognition for their work. Travel professionals often serve as the first point of reassurance for customers, guiding them through complex choices. By offering tools, rewards, and wellness support, ALGV acknowledges the critical role advisors play in sustaining the travel industry.
Final Thoughts
ALG Vacations’ Friends & Family Sale and accompanying event show that the company is thinking holistically. The discounts, air credits, and perks help travellers enjoy better value, while the recognition and reward systems give advisors more reasons to engage deeply with clients.
As the travel industry continues to grow into 2026, initiatives like this represent more than seasonal promotions. They are opportunities for travellers to plan confidently and for advisors to thrive in a competitive landscape. By blending commercial incentives with personal recognition, ALGV has delivered a campaign that benefits the entire travel community, proving once again that in travel, family extends far beyond kinship to include every advisor, client, and partner involved in the journey.
