Published on
September 10, 2025
The Landmark London, a distinguished five-star hotel located in Marylebone, has made a significant move in the world of hospitality news. For the first time, the hotel has partnered with Frieze London, one of the leading contemporary art fairs in the world. This exciting collaboration brings together two iconic names, offering a unique experience for guests attending the renowned art fair at Regent’s Park, just moments away from the hotel.
This partnership, which runs from October 15–19, 2025, introduces a special package designed for attendees of Frieze London. The package allows guests to enjoy both luxury accommodations and easy access to one of the most anticipated art events of the year. As this hospitality news continues to gain attention, it reflects how luxury hotels like The Landmark London are increasingly aligning with global cultural events to offer unforgettable experiences for their guests.
A Unique Collaboration Between The Landmark London and Frieze London
The new package provided by The Landmark London caters specifically to art lovers, offering an overnight stay, breakfast at the Winter Garden Restaurant, a Frieze-themed welcome amenity, and two tickets to both Frieze London and Frieze Masters. This tailored offer provides guests with an immersive experience that blends the best of contemporary art with world-class hospitality. For those attending the art fair, The Landmark London presents a convenient and luxurious option for accommodation, just steps away from the event.
Fergus Stewart, CEO and General Manager at The Landmark London, commented on the collaboration: “We are excited to partner with Frieze, one of the most prestigious art fairs in the world. This partnership underscores our location and aligns The Landmark London with an event that draws both international and UK visitors.”
With Frieze London drawing a global audience, this collaboration positions The Landmark London as the ideal luxury hotel for guests attending the fair. The hotel is the closest luxury accommodation to the event, providing guests with an unparalleled opportunity to enjoy both the vibrant art scene and the hotel’s exquisite service and amenities.
Strengthening the Hotel’s Appeal to Art Collectors and Cultural Tourists
This partnership is a great example of how luxury hotels are tapping into the growing demand for art-related tourism. The Landmark London aims to attract cultural tourists and art collectors by offering a premium stay for those attending the renowned art fair. The exclusive Frieze London package provides a seamless and luxurious experience for guests who want to be close to the action and enjoy first-rate services during their visit to the fair.
By offering easy access to Frieze London, The Landmark London is ensuring that its guests enjoy the convenience of proximity without sacrificing the luxury experience. Whether they are there to explore the latest in contemporary art or attend exclusive exhibits at Frieze Masters, the hotel’s prime location provides an excellent starting point for art lovers to fully immerse themselves in the world of contemporary art.
The hotel’s collaboration with the fair also extends beyond proximity to the event. By offering exclusive packages and personalized services, The Landmark London enhances its position as a key player in the hospitality news world. Its strategic alignment with Frieze London will further strengthen its reputation as a leading destination for cultural tourists seeking a premium experience during one of the most prestigious art events in the world.
What’s Included in the Exclusive Frieze London Package
Guests who book the exclusive package for Frieze London will enjoy:
- An overnight stay at The Landmark London, the closest luxury hotel to the fair
- Breakfast at the Winter Garden Restaurant, offering a sophisticated start to the day
- A Frieze-themed welcome amenity to set the tone for the art-filled experience
- Two tickets to both Frieze London and Frieze Masters, providing access to both the contemporary and classical art showcases
This package is designed to offer the perfect blend of luxury, comfort, and access to one of the most celebrated art fairs in the world. The Landmark London’s involvement in the event ensures that guests can enjoy both an exceptional stay and a comprehensive art experience, making the hotel a standout choice for visitors to the fair.
Building Visibility Among Art Enthusiasts and Cultural Tourists
This collaboration also highlights The Landmark London’s commitment to engaging with the global art community. By aligning with Frieze London, the hotel is positioned to attract a high-profile audience of art collectors, cultural tourists, and other discerning travelers. As this hospitality news story spreads, it serves as a reminder of the growing trend of hotels partnering with cultural events to create specialized experiences for guests.
For art enthusiasts looking to immerse themselves in the fair’s offerings, The Landmark London provides a luxurious, serene environment that complements the excitement of Frieze London. Whether visiting for the contemporary art exhibitions or seeking a place to unwind after a day at the fair, the hotel is the perfect base for guests looking for both comfort and convenience during their stay.
The hotel’s strategic location and exclusive offer ensure that The Landmark London stands out as a premium option for those attending Frieze London. With its unmatched access to the event and an exceptional package, the hotel continues to reinforce its reputation as a luxury destination for cultural tourists and art lovers.
Conclusion: The Landmark London’s Unique Offering for Art Lovers
In conclusion, The Landmark London’s partnership with Frieze London offers an exciting opportunity for art lovers to enjoy both world-class art and a luxurious stay. As this hospitality news continues to gain traction, the hotel is strengthening its position as the top choice for those attending the fair. With a prime location, exclusive packages, and exceptional service, The Landmark London is set to become the go-to destination for art enthusiasts, cultural tourists, and anyone looking to experience the best of contemporary art during one of the most significant art events in the world.
By offering this unique experience, The Landmark London is redefining what it means to be a luxury hotel during cultural events, creating lasting memories for those who want to immerse themselves in both art and luxury.
