Published on
September 3, 2025
Botswana, Egypt, Kenya, South Africa, and other premier destinations lead Goway Travel’s exclusive Africa & Middle East Showcase in Western Canada due to their unparalleled wildlife experiences, rich cultural heritage, and iconic landmarks, offering travel advisors a unique opportunity to deepen their expertise and sell these top-tier destinations with confidence.
Goway Travel has long been known for its dedication to equipping travel advisors with the expertise necessary to successfully sell African and Middle Eastern destinations. The company’s commitment to education is particularly evident when it comes to complex trips like fly-in safaris, which often require expert planning and understanding of logistics. By bringing together leading destination specialists, Goway aims to provide the tools, support, and confidence that travel advisors need to create memorable experiences for their clients.
The Africa & Middle East Educational Showcase is an exclusive event that will take place on two separate dates in Western Canada:
- Vancouver: October 28, 2025
- Calgary: October 30, 2025
Both events will run from 11:00 a.m. to 6:30 p.m., offering an action-packed day of learning, networking, and culinary delights. Advisors attending will have the chance to connect directly with representatives from some of the most exciting travel destinations in Africa and the Middle East, gaining firsthand knowledge of both iconic locations and emerging tourism gems.
The showcase will feature expert-led learning sessions, where attendees will be able to deepen their understanding of the complexities of these regions, from cultural considerations to the logistics of arranging safaris, desert excursions, and city tours. These sessions will also focus on how to best sell these destinations to clients, addressing common concerns such as safety, accessibility, and cost.
In addition to the learning sessions, advisors will have the opportunity to network directly with 24 destination specialists who can provide insight into the latest developments in tourism and travel experiences. This direct access to industry experts allows advisors to build lasting relationships with the people who know these destinations best. The face-to-face interactions will also provide a chance for advisors to ask specific questions about the regions they are selling, ensuring they leave the event with the knowledge they need to recommend the best options to their clients.
Throughout the day, Goway will also offer exclusive booking incentives, allowing advisors to take advantage of special deals and promotions. These incentives will provide even more reasons for advisors to book their clients’ next trips to Africa or the Middle East. Moreover, attendees will have the chance to win a variety of premium prizes, including complimentary trips to some of the featured destinations. This will be an exciting opportunity to experience firsthand the destinations they will be promoting.
A key highlight of the showcase will be its culinary experience. Attendees will enjoy a full-day dining experience, including breakfast, lunch, and cocktails to close the day. These meals will feature authentic flavors and dishes inspired by the regions of Africa and the Middle East, giving advisors a taste of the cultures they’ll be selling to their clients. This culinary experience not only provides a relaxing break during the event but also offers a unique way to immerse attendees in the flavors and textures of the destinations.
This year’s showcase will not include a Toronto event, making Vancouver and Calgary the exclusive opportunities for travel advisors to meet and connect with Goway’s Africa and Middle East partners. This shift in the event schedule ensures that Goway is focusing its efforts on providing an exceptional experience in two of Canada’s largest and most dynamic markets.
Participating countries in this year’s showcase include Botswana, Egypt, Ghana, Jordan, Kenya, Morocco, Namibia, Rwanda, Saudi Arabia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe. These countries offer a wide variety of travel experiences, from wildlife safaris and desert explorations to cultural immersions and urban adventures. Whether clients are looking for a luxurious beach resort in Zanzibar, a thrilling safari in South Africa, or a cultural journey through the streets of Cairo, Goway’s partners have the expertise to design the perfect trip.
For advisors, this is an unmissable opportunity to learn from the best, gain exclusive insights into the future of travel in these regions, and network with key players in the tourism industry. With the support of Goway Travel and its partners, advisors will be better equipped to sell these extraordinary destinations with confidence and enthusiasm.
