Published on
August 18, 2025
The Thai Festival in Mexico for 2025 is a key moment for strengthening the friendship between Thailand and Mexico. Throughout the year, both countries will celebrate half a century of cooperation, and to mark the occasion, the Tourism Authority of Thailand (TAT), together with the Royal Thai Embassy in Mexico City, is rolling out programs to showcase Thailand as a dream destination for Mexico’s top-spending travelers.
The festival is a highlight of the larger Amazing Thailand Grand Tourism and Sports Year 2025 campaign, which aims to bring more upper-market travelers to Thailand and to encourage long-haul visitors from the Latin American region.
Thailand Special Deal Campaign: Driving Engagement in Mexico
The opening of the Thailand Special Deal campaign on August 7, 2025, signals the campaign’s energetic launch. TAT is partnering with El Palacio de Hierro, a leading high-end department store in Mexico, to roll out attractive, limited-time promotions. Designed for high-spending holiday seekers, these exclusive offers will be displayed at all 31 outlets and marketed directly to the store’s dedicated network of over 100,000 premium credit card holders, positioning the campaign squarely in front of Mexico’s top-tier, travel-ready audience.
The brand-new Mexico travel offer lets people score fantastic savings on flights, stay, and tours to Thailand, making every trip even cooler. It fits right into the Thailand Tourism Authority’s (TAT) plan to reel in more Mexican visitors, and the numbers show this market keeps expanding.
Building Stronger Connections: TAT Networking Gatherings
Before the special offer kicked off, TAT held a hands-on training on August 6, 2025, for 30 agents at Viajes Palacio, one of Mexico’s leading trip planners. The agents learned all the hot details about Thailand’s coolest hotels, tours, and activities, so they could recommend the kingdom with confidence and pizzazz.
The same day, TAT hosted a lively networking night at Galanga House. Premium tour operators, Mexican travel reporters, and key folks from Thailand’s government and private sectors met up. Everyone shared the latest in tourism, swapped tips, and strengthened bonds, making Mexico and Thailand travel beats even closer.
Thai Festival Mexico 2025: Cultural Showstopper
The crown jewel of the celebration was the Thai Festival Mexico 2025, held on August 9 and 10 at the National Center of the Arts (CENART) in Mexico City. The weekend packed stunning Thai dance, mouthwatering street food, and hands-on workshops, letting visitors dive deep into Thailand’s vibrant culture without booking a flight.
One show that stole the spotlight was the Paradise Bangkok Molam International Band. The Molam Idol Band brought the heart of northeastern Thailand to Mexico, serving up vibrant molam music that had everyone dancing in their seats. Guests from Mexico got to hear the lively folk sounds that show how colorful Thailand’s music really is.
Plus, the colorful street artist TRK, also known as Teerayut Puechpen, painted a jaw-dropping mural that paired Thailand’s traditional styles with the masked marvel of lucha libre. Visitors rolled up their sleeves to paint custom masks, blending Thai demon designs with the bold masks of lucha libre legends. These hands-on activities show how Thailand and Mexico keep growing closer, sharing laughs and skills.
TAT’s Governor, Ms. Thapanee Kiatphaibool, told us why the Mexican market matters. She said the goal is to attract high-quality travelers interested in trips that are rich in culture and worth every peso. Mexico, with its deep cultural and economic links to Thailand, is a key market in that mission.
Mexico’s expanding middle- and upper-middle-class is becoming an important audience for Thailand’s luxury travel sector. The Tourism Authority of Thailand (TAT) is stepping up its investment in cultural activities and promotions to make Thailand the go-to destination for Mexicans planning a high-end vacation.
Rising Numbers: Mexicans in Thailand
Mexican arrivals in Thailand keep climbing. From January 1 to August 3, 2025, 26,960 Mexicans flew to Thailand, making Mexico Latin America’s second-biggest source of tourists, just behind Brazil.
TAT now aims to welcome 51,600 Mexicans by the close of 2025, a 20% year-on-year increase. The strategy combines ongoing promotions with cultural programs to forge a closer bond between Mexico and Thailand. By prioritizing quality trips instead of sheer visitor counts, TAT is championing sustainable tourism that creates lasting economic benefits for both visitors and local communities.
Conclusion: Strengthening Ties and Enriching Experiences
As Thai Festival Mexico 2025 wraps up, the partnership between Thailand and Mexico is just warming up, bringing fresh cultural exchange and opportunities for travel between the two countries. This lively event highlighted the richness of Thai culture and helped solidify the business ties that will power Mexico’s tourism growth.
Looking ahead, the Tourism Authority of Thailand (TAT) will keep spotlighting the Kingdom as the top choice for Mexican travelers. By focusing on quality, sustainability, and genuine cultural engagement, Thailand is ready to attract high-spending visitors not just from Mexico, but from around the world. With fresh ideas and ongoing initiatives, the Thai tourism sector is on track to keep climbing and to welcome even more visitors in the years to come.
(Source: Tourism Authority of Thailand (TAT), Ministry of Tourism and Sports, Royal Thai Embassy in Mexico City, El Palacio de Hierro, Viajes Palacio, National Center of Arts (CENART))
