Published on
August 14, 2025
By: Tuhin Sarkar
Solo travel has moved from niche to mainstream in Denmark. New momondo figures show that 49% of summer 2025 flight searches from Danish airports are for one-person trips. Popular destinations include Málaga, London, and Bangkok. The trend reflects a growing appetite for travelling independently and enjoying experiences on personal terms.
Solo Travel Moves into the Mainstream
For many Danes, solo travel is now a natural choice. Momondo’s data shows that almost half of all summer flight searches are for one traveller. This marks solo travel as one of the biggest trends in Denmark’s travel habits. The rise is not about wanting to be alone, but about having freedom to choose. Travellers are embracing the chance to set their own pace, make spontaneous decisions, and focus on what matters most to them without compromise. This mindset has helped solo travel gain social acceptance and even admiration.
Why Danes Are Choosing to Travel Alone
Julie Astrid Thomsen, momondo’s press officer, says solo travel offers unmatched freedom. Travellers do not need to adjust their plans to suit others, making it ideal for backpackers or those with very specific goals. Social media has played a role too, with influencers showcasing the benefits of exploring alone. The idea of personal discovery, combined with the ease of booking and planning online, has helped solo travel feel more accessible. Many Danes now see it as an empowering way to spend holidays, not just a last resort.
Long-Term Interest in Independent Trips
The trend is not limited to this summer. A joint momondo and KAYAK study, What The Future, found that 19% of Danes plan to travel alone in the next five years. This is higher than Germany, Canada, the UK, and France. It suggests solo travel is a deep-rooted preference, not just a seasonal spike. Cultural factors may also play a role, with Denmark’s strong individualist values and well-developed travel infrastructure supporting independent exploration. The data points to continued growth in this segment of the travel market.
Denmark Leads in Global Comparisons
Denmark’s interest in solo travel outpaces many other countries. While Germany and Canada both sit at 18% and 17%, Denmark stands ahead at 19%. The UK matches Canada at 17%, while France is lower at 11%. This leadership position suggests Danish travellers are trendsetters in shaping modern travel behaviour. The country’s openness to new travel styles could influence broader European patterns. If the global market follows Denmark’s example, solo travel could become a key focus for airlines, hotels, and tour operators worldwide.
Popular Destinations for Danish Solo Travellers
Momondo’s list of top destinations for solo travel bookings shows a mix of European and long-haul options. Málaga tops the list, followed by London and Bangkok. Other favourites include Barcelona, Paris, Palma de Mallorca, and Lisbon. Prices vary widely, with European return flights averaging between €1,338 and €2,581, while long-haul trips like Bangkok average over €7,000. This range suggests solo travel appeals across budgets and styles, from city breaks to far-flung adventures. Destinations with cultural richness, good infrastructure, and solo-friendly activities rank especially high.
Costs and Accessibility for One-Person Trips
Travelling alone can sometimes be more expensive per person, but flexible booking tools help. Momondo’s platform allows easy comparison of prices across airlines and dates. With no need to coordinate schedules, solo travellers can often find better deals on off-peak flights. The average prices for this summer’s top solo destinations show that budget-conscious travellers can still enjoy popular cities like Milan or Rome for under €1,800 return. For those seeking premium or long-haul experiences, planning early remains key to managing costs.
The Social and Cultural Appeal of Solo Travel
Solo travel has evolved into a lifestyle choice, often linked to self-discovery and personal growth. Many Danes see it as a chance to meet new people, explore without compromise, and invest in experiences that matter to them. Social media trends have amplified its appeal, with hashtags showcasing solo adventures worldwide. The freedom to choose accommodation, activities, and dining without group constraints appeals to a wide age range. From students to retirees, solo travel offers something personal and flexible.
Insights from the What The Future Study
The What The Future report combines surveys, expert interviews, and cultural analysis. It identifies solo travel alongside emerging trends like AI-agent travel, City Jumping, and Low Intensity Travel (LIT). The study’s data shows that solo travel is part of a broader shift towards personalised, purpose-driven journeys. Respondents value experiences that feel unique and aligned with personal goals. This preference is reshaping how travel products are marketed and how destinations cater to different types of visitors.
How Travel Companies Are Responding
As solo travel demand grows, airlines, hotels, and tour providers are adapting. Flexible booking options, solo-friendly tours, and single-room offers are becoming more common. Platforms like momondo make it easier to plan without the stress of group arrangements. Travel companies see solo travellers as a valuable segment—often willing to spend more on comfort, experiences, and premium services. This shift is influencing loyalty programmes, package deals, and the way destinations promote themselves to independent visitors.
Looking Ahead: The Future of Solo Travel in Denmark
The current numbers suggest solo travel in Denmark will remain strong beyond 2025. With nearly one in five Danes planning to take a solo trip in the next five years, the market is set for steady growth. Technology will make planning even simpler, while cultural acceptance will further normalise travelling alone. As Danish travellers lead this trend, their preferences may shape offerings across Europe and beyond. Solo travel is no longer a fringe choice—it’s a defining feature of modern tourism.
Independence as a Travel Priority
Solo travel in Denmark is more than a statistic; it’s a reflection of changing values and lifestyles. Nearly half of summer flight searches being for one-person trips shows that independence is a top priority. Destinations from Málaga to Bangkok are benefiting from this trend, and travel companies are adapting quickly. As more Danes embrace solo adventures, they are redefining what it means to explore the world on their own terms. The future of travel is personal, flexible, and increasingly solo.
