Published on
August 9, 2025 |
The Midwestregion of Western Australia has been home to a rapidly growing and highly anticipated event that draws visitors and athletes from across the country—Backroads Gravel. This event, which showcases gravel cycling and running in the heart of the region, continues to gain popularity, and the 2025 edition promises to be its most exciting yet. With renewed support from the Cook Government through Tourism WA, the event has solidified its place as a major highlight on the local sporting calendar.
A Thrilling Experience Across Western Australia’s Scenic Trails
Backroads Gravel 2025 will take participants on a journey through the breathtaking landscapes of the Midwest, offering a unique opportunity to experience the region’s rugged terrain and pristine nature. Kicking off in Nabawa, a small town in the Shire of Chapman Valley, the event has quickly become a major drawcard for sports enthusiasts.
Riders and runners of all skill levels will find something to challenge them, as the event features multiple race categories ranging from short sprints to endurance challenges. The event’s most prestigious race, the 160-kilometre “Big Canola” ride, takes participants through the iconic canola fields of the region, offering a picturesque backdrop of golden fields. Meanwhile, the 100-kilometre “Fields of Gold” and the 65-kilometre “Lupin Loop” will test the stamina of cyclists with their rugged trails and varied terrains. For those seeking a less strenuous challenge, there are 20-kilometre and 10-kilometre options available, as well as a special category for young participants, the “Gravel Groms”.
For those who prefer running over cycling, the event also offers a marathon, along with 14-kilometre and 5-kilometre running categories. These races provide participants with the opportunity to explore the beautiful Midweston foot, taking in the stunning views of wildflowers, wheat crops, and farm tracks as they go.
As the event grows in scale and popularity, it is becoming a must-attend for both seasoned athletes and newcomers alike, attracting thousands of spectators, participants, and volunteers from around the world.
Community Engagement and Economic Growth
Beyond the sporting competition, Backroads Gravel is an event that significantly contributes to the local community and economy. In its first few years, it has brought substantial benefits to Nabawa, Geraldton, and surrounding areas. In 2024, the event attracted over 750 participants and generated over $500,000 in local economic activity. Hotels, restaurants, shops, and other businesses in the region saw a significant boost in revenue during the event period, underscoring the importance of regional events in driving economic development.
Local tourism has flourished as more visitors are drawn to the region, not only for the event itself but for the broader attractions that the Midwesthas to offer. From the charming coastal city of Geraldton to the striking desert landscapes, the Mid West has become a rising star on the Western Australian tourism scene. The impact of Backroads Gravel extends far beyond the event day, as it encourages return visits to the region, leading to long-term economic benefits for local businesses and residents.
The Cook Government’s commitment to supporting regional events like Backroads Gravel demonstrates their dedication to promoting tourism and driving economic diversification in Western Australia. Through its partnership with Tourism WA, the government aims to increase the profile of regional sporting events and ensure that they continue to grow. With this renewed three-year sponsorship, the event is set to remain a major fixture on the Western Australian calendar until 2027, continuing to bring benefits to local communities and the state economy.
The Atmosphere and Highlights of Event Day
August 9, 2025, will mark a day of celebration, competition, and community spirit in Nabawa. As the starting point for each of the races, Nabawa transforms into a vibrant hub of activity, with participants, spectators, and volunteers joining in the festivities. The event kicks off early in the morning, with the marathon runners setting off at 7:30 AM, followed by the cycling races that span the rest of the day.
The event is not just about competition; it is a community celebration. Spectators can enjoy a festival-like atmosphere throughout the day, with live music, food stalls offering local delicacies, and activities for all ages. The sense of camaraderie and shared excitement is palpable, as people from all walks of life come together to celebrate the spirit of sportsmanship, adventure, and the great outdoors.
For families and younger participants, the “Gravel Groms” race offers a fun and engaging experience, encouraging the next generation of athletes to get involved in the event. The presence of local vendors and businesses adds to the event’s charm, allowing attendees to sample regional food, beverages, and goods while enjoying the outdoor festivities.
Looking to the Future
With the 2024 Backroads Gravel event powering ahead and strong ongoing government backing, the road to a bigger and bolder 2025—and 2026—is already mapped out. Advanced planning for 2026 is already in the books, meaning Backroads Gravel is on track to pull in even more riders, sponsors, and adventurous travellers. This growth mirrors the rising buzz around gravel cycling and running as go-to outdoor adventures, helping to knit communities even tighter around shared love for the sport.
The momentum could also spark the launch of new regional events, positioning the Midwestas the go-to rally point for adventure sports in Western Australia. As Backroads Gravel keeps pushing forward, it will stay a key pillar of the state’s tourism vision, showcasing our stunning landscapes, diverse ecosystems, and our locals’ welcoming spirit while boosting nearby businesses.
Ready to jump in? Head to the official Backroads Gravel website for registration links, race calendars, and all the info you’ll need. Whether you ride on gravel every weekend or you’re new to running trails, this event is crafted to welcome everyone. Mark it in your diary as a highlight of the Western Australian sports calendar for years that will come—and you won’t regret it.
Image Credit: The Event Team Official Website
