Published on
August 7, 2025 |
By: TTW News Desk
Cubanacan hotels, one of Cuba’s big names in tourism, has just announced the return of “Motivos Cubanacan” this November. This year’s second edition will shine a spotlight on eastern Cuba’s culture, history, music, and stunning landscapes, giving travellers a chance to see the region’s one-of-a-kind treasures up close. The group wants more visitors to discover this part of the island, helping to boost eastern Cuba’s tourism even further.
The news came during Cubanacan’s 38th birthday party, held at the Iberostar Selection Parque Central in Havana. Partners, collaborators, and travel media gathered to toast the group’s past achievements and talk about the exciting plans still to come.
Rediscovering Eastern Cuba’s Rich Heritage
The second edition of “Motivos Cubanacan” will focus on eastern Cuba, a region often overlooked by tourists despite its vast cultural, historical, and natural significance. Cubanacan aims to highlight the diversity of the region, from its vibrant music scene to its breathtaking natural parks and historical landmarks. The event will provide tourists with the opportunity to experience this area in a new light, fostering a deeper appreciation for Cuba’s unique offerings beyond its well-known tourist hotspots.
The initiative is not just about showcasing the beauty of the region but also about revitalising tourism offerings in Cuba. By doing so, Cubanacan hopes to remain competitive in the ever-changing tourism landscape, attracting new visitors while keeping returning guests satisfied.
A Revitalized Approach for the 2025-2026 Winter Season
Looking toward the future, the Cubanacan hotel group is preparing for the 2025-2026 winter season with an extensive improvement plan for its properties. The plan includes an array of changes aimed at enhancing the overall guest experience, ensuring that the hotel group’s offerings meet the high expectations of both new and returning visitors. The changes are also designed to keep pace with the evolving needs of the tourism market, which increasingly demands high-quality, sustainable, and distinctive services.
As part of this initiative, Cubanacan is placing a strong emphasis on upgrading its food and beverage standards. The corporate menus and all-inclusive service offerings will undergo significant revisions to ensure that they meet both local and international standards. Notably, Cubanacan is introducing an all-inclusive service at the Hotel Playa Girón, which is located within the Península de Zapata Natural Park. This is expected to enhance the appeal of the hotel and offer guests an immersive all-inclusive experience in one of Cuba’s most scenic natural settings.
The Importance of Promoting Regional Tourism
Cubanacan’s focus on regional tourism has proven effective, with the first edition of “Motivos Cubanacan” in April 2025 already making an impact. During this event, the group invited travel agents, tour operators, and members of the specialised press to explore the facilities of several Cubanacan properties in locations such as Pinar del Río, Havana, Matanzas, Remedios, and Trinidad. These familiarisation visits provided industry professionals with the opportunity to learn about the hotel group’s offerings, assess the condition of the accommodations, and explore the tourism potential of the surrounding areas.
By continuing to organise events like “Motivos Cubanacan”, the hotel group is positioning itself as a leader in promoting regional tourism within Cuba. The aim is to provide visitors with authentic, high-quality experiences that showcase the diversity and beauty of the island.
Innovation and Sustainability at the Forefront
Cubanacan’s future projections are centred around three key pillars: innovation, sustainability, and digital transformation. As the tourism industry continues to evolve, the group is committed to staying ahead of emerging trends and implementing new strategies that align with global shifts. This includes leveraging technology to enhance guest experiences, improving sustainability practices, and introducing new offerings that meet the changing demands of today’s travellers.
Sustainability, in particular, plays a vital role in Cubanacan’s future plans. As eco-consciousness becomes a significant factor in travel decisions, Cubanacan is actively working to ensure that its properties adhere to environmentally friendly practices. From waste reduction to energy efficiency and sustainable food sourcing, the hotel group is integrating these practices into its operations to provide a responsible and green tourism experience.
Cubanacan’s Legacy in Cuban Tourism
Founded in 1987 by the iconic Cuban leader Fidel Castro, Cubanacan has long been a cornerstone of the nation’s tourism industry. The group currently operates 118 hotels with more than 18,000 rooms across Cuba’s major destinations, playing a pivotal role in supporting the country’s tourism economy. Cubanacan has also formed strategic partnerships with several well-known international hotel brands, including Meliá, Iberostar, Be Live, Blau, Kempinski, Rock Hoteles, Valentín, and Blue Diamond. These collaborations allow Cubanacan to tap into global expertise and deliver enhanced services to international visitors.
With a history of more than three decades in the hospitality sector, Cubanacan’s ongoing focus on innovation, sustainability, and quality improvement is set to further solidify its position as one of Cuba’s premier tourism brands. The second edition of “Motivos Cubanacan” is just one example of how the company continues to adapt to the evolving needs of the global tourism market.
Conclusion
The soon-to-be-released second edition of Motivos Cubanacan is set to change the way travellers see Cuba’s east. By shining a light on the region’s quieter treasures and levelling up its travel portfolio, Cubanacan is fuelling sustainable tourism growth while sticking to its high-quality standards. With the winter 2025-2026 season around the corner, the hotel group is ready to lead Cuba’s tourism evolution, delivering visitors a memorable trip that blends culture, history, nature, and fresh ideas.
Image Credit: Cubanacan Hotels official Website
