Friday, August 1, 2025
TAIPEI, TAIWAN – Taiwan welcomed a surge of Indian tourists in the first few months of 2025 with an impressive growth rate at 30.73% from January to May this year totaling up to about 19,202 compared against last years’ arrival statistics wherein only the total number happened to be locked at around being slightly above that was set (14,688). This increase further illustrates the growing appeal of Taiwan to Indian tourists, and showcases the effectiveness of marketing initiatives by TTA.
Strong Growth in Indian Arrivals
Indian tourists’ numbers were already up significantly in 2024, as they increased by over 20.81% and the overall figure stood at a tally of total visitors to Taiwan from India was 38,158 for that year. It is a part of the growing outbound travel from India and Taiwan has emerged as one of the major leisure destinations for Indian travelers looking for cultural experiences coupled with sightseeing.
TTA is bullish on India’s Outbound potential and actively engaged with the Indian travel trade to develop robust relationships”, informed Paul Shih, Director of TTA Singapore Office. The TTA’s efforts to penetrate the burgeoning Indian outbound market is already paying rich dividends, as Taiwan witnessed a growth in tourist arrivals from India at almost 2.5 times higher than that of overall tourists travelling overseas from India with 8.44% being increase by which has been growing MTOS % YOY basis (January To June-2019).
Expanding Taiwan’s Tourism Offering
Taiwan’s tourism industry has strategically diversified its products to accommodate a full range of Indian tourists. Further to promoting Taiwan’s deep culture, the TTA has also initiated a number of various new promotional campaigns aimed at niche markets such as golf travel, wellness tourism and culinary inspirations.
It has been proved to have successfully introduced Taiwan’s golfing experiences, targeting high-end Indian tourists in search of luxury holidays spanning everything – from playing on beautiful courses and relaxation time all the way through luxurious hotels. TTA is in strategic cooperation with the Indian golf trade, online travel agencies and other entities across India to provide customized golf packages which feature luxury resorts as reception locations; hot spring accommodations, deep wellness experiences.
Regional Marketing Initiatives
It has also stepped up its domestic marketing campaigns in India, alongside national-level ones. Specifically, the TTA has honed in on East India which is known to be an ‘untapped region’ when it comes to outbound tourism to Taiwan. In order to counteract this, TTA has done a successful roadshow in Kolkata with the aim of establishing better contacts with travel agents and tour operators from East India.
This is part of a larger initiative to leverage directly the Indian travel-trade and raise awareness about Taiwan’s tourism products.
Key Attractions for Indian Tourists
Taiwan, with its natural beauty,deep cultural heritage and highly developed cities has great potential as an ideal destination for Indian tourists. The most visited sites by Indian tourists include:
Taipei 101: It is one of the tallest buildings across globe which offers a panoramic view above city.
Taroko Gorge: A natural wonder of cliffs made from marble, with scenic hiking trails.
Sun Moon Lake-One of the most beautiful, calm lake which is ideal for a relaxing boat ride.
National Palace Museum: Hosts some of the world’s most extensive Chinese cultural relics.
This, along with Taiwan’s rich food culture and history of multiculturalism serve up a bonanza for Indian tourists. Taiwan’s culinary tourism, especially on cities like Taipei and Tainan are also being appreciated by Indian travelers. They are food-on-the-street markets, night markets and tea culture that drive tourism in Taiwan, giving travelers a flavor for the local copy.
Taiwan As A Hub of the Regional Tourism
Apart from being a destination by itself, Taiwan is also the embarkation point of travel to some other part in this region. Positioned in the heart of East Asia, it’s an ideal transit destination for Indian travelers on their way to elsewhere in Asia – Japan, Korea and China.
Economic Impact and Tourism Development
The Indian influx is a big boon to the Taiwan market. Travel creates income for local businesses and communities as a result of hotels, food services, transportation and retail. TTA’s approach in planning for tourism development has indeed resulted amidst increased spending by Indian travellers particularly so on areas like luxury, culture, and wellness.
Taiwan’s tourism and transportation infrastructure, such as its international airports, public transport systems, lodging facilities have been significantly improved or expanded to handle the influx of both domestic travelers visiting Taiwan including Taipei and foreign visitors to other regions in Taiwan. The TTA has been focusing on improving these services and ensuring that there is a hassle free tourism experience for visitors from India as well as the rest of world.
Prospects of Indian Tourism in Taiwan
Going forward, Taiwan will continue to build on its relationship with the Indian travel market. The country is working to develop additional tourism products and enhance access to key attractions. TTA has confirmed it will maintain investment in trade activation and consumer engagement initiatives that are designed to drive Indian arrival numbers into India from 2020 onwards.
Other than promoting tourism, the TTA has been exploring Taiwan as a MICE destination –gathering of meetings, incentives, conferences and event including international convention market venue for trade shows or exhibitions. The recent rise of Taiwan in international business congregation along with its scenic attractions and cultural offerings has made it an ideal place for leisure as well as MICE trips from India.
Conclusion
Taiwan’s outstanding Indian tourist arrival increase is a proof to show that all the measures are being quickly improved by TTA. India’s various cultural delights, modern amenities and breathtaking natural wonders remain a recipe for enthralling Indian tourists who will continue to grow in number.
With more investments in tourism infrastructure and a growing emphasis on tailor-made experiences, Taiwan is set to cement its status as one of the most important East Asian destinations for Indian travelers looking out for new adventures.
