Wednesday, July 16, 2025
Tanzania has introduced UMSHEGA, a revolutionary new platform set to change the way travel professionals worldwide connect with Tanzania’s and Zanzibar’s DMCs. Using the latest technology, UMSHENGA gives tour operators and DMCs the ability to meet their perfect counterpart by detailed criteria including company taxonomies, overarching company criteria, number of years in operation and much more! This user friendly app streamlines the matchmaking procedure, which makes it easier and quicker for travel professionals to create meaningful connections. With this bold move, Tanzania will completely transform tourism in the region, facilitating better connectivity, improving service delivery, promoting sustainable tourism and heights and improving the experience of tourists in the region.
Tanzania Tourism UK (TTUK) changes the dynamics whereby international travel industry partners connect with Destination Management Companies (DMCs) and ground handlers within Tanzania Zanzibar. The company is launching an unparalleled technology product that is deeply challenging the practice of how DMC/Operators are usually ”discovered”. This new platform, appropriately called UMSHENGA KISWAHILI FOR “Matchmaker”) enables ease of doing business between tour operators and DMCs, facilitates a transparent process that will make it easier and more accessible for the two parties.
For DMCs, the competition of a market like Tanzania has always seemed too daunting. While hotels and resorts may benefit from well-established brands and direct-to-traveler relationships, DMCs face a more challenging proposition in order to reach new clients in new markets. Locating the right partners that are relevant to their solutions has in the past been awkward and inefficient. UMSHENGA is established to help fill this gap, with an easy-to-use platform that simplifies the way that DMCs can access global tour operators that are in search of local-on-the-ground services in the Tanzania and Zanzibar.
The app, which is a joint venture between South African communications group Everlytic (of which Axiom Design is a member) and its specialist digital arm Axiom Design, is inspired by the ease of use inherent in online dating apps. Like a dating app connects a list of potential matches based on similar interest and preference, UMSHENGA also helps DMCs and Travel Pros to define the level of criteria required for their best match. Language proficiency, fleet size, specialities, years in business: the app’s features allow DMCs to list their offers in a way that is simple and effective. Conversely, tour operators are able to specify their requirements, such as the minimum/maximum number of passengers by season, or the particular service they require, thus increasing the chances of achieving an ideal match.
What makes UMSHENGA more efficient is that it processes analytic data for better matching. The application requires a series of details, spanning company turnover and insurance to type of activities and fleet size and language skills served, for both DMCs and tour operators. The system becomes increasingly effective as more data is added, giving it a greater ability to make rich, useful connections. This enables travel professionals to identify DMC partners that are the best-matched and thus save time to deliver them the services they are looking for and that are required by their clients.
The matchmaking app also pledges to make things a lot more clear-cut, so you know exactly who is expecting what and what is being expected of those involved. Reliable ground operator in tanzania and zanzibar For tour operators in search of a reliable ground operator in Tanzania & Zanzibar, UMSHENGA has a simple to use product removing the guess work. It also guarantees that DMCs are shown to a global Travel professional audience that is actively seeking partners, without marketing campaigns, or difficult negotiations.
Not only does UMSHENGA streamline the matchmaking process but it is also a scalable, flexible tool invaluable for smaller operators and bigger travel agencies. Through the app DMCs are able to access new markets without the usual threshold to entry, and tour operators have more choice when selecting ground operators. This leveling the playing field will in turn stimulate new DMCs to become part of the platform, which will broaden the travel offering in the ecosystem to include much wider range of services and destinations.
With the tourism market becoming more and more developed, UMSHENGA is a forward-thinking solution to business efficiency, and helps to build strong and sustainable localised tourism sector for both Tanzania and Zanzibar. By matching the right partners based on the right parameters, this system of matchmaking will help enhance the tourism products of the region and create stronger connections between international companies dealing with tour operators and domestic companies with ground operators.
Tanzania launches UMSHENGA platform to promote DMCs Tanzania has launched UMSHENGA, a new menu driven, versatile and free approach to connect international travel professionals with the right DMCs in Tanzania and Zanzibar. This innovative partner-finding system is designed to transform the partnership business and improve the performance and service level of the tourism sector.
Using its forward thinking tactics, Tanzania Tourism UK and UMSHENGA have created new methodology and a new benchmark for how the travel industry can create symbiotic destination management partnerships and guarantee that visitors to Tanzania and Zanzibar receive the highest quality of service, authenticity and knowledge.
