Jesse & Ben’s, a frozen fry brand in the US cooking its fries in grass-fed beef tallow launched nationwide in Sprouts with its full product line, including a truly first-of-its-kind: Sweet Potato Fries made with beef tallow — available exclusively at Sprouts.
The clean label product, aiming for a restaurant-quality taste made with simple ingredients, was conceived by two former food truck operators.
The frozen line includes Sweet Potato Fries, Classic Sea Salt (made with avocado oil), Rosemary & Garlic and Tallow & Sea Salt.
Jesse & Ben’s started as a food truck in Washington, DC in 2014, known for nostalgic, hand-cut fries. Now, the team is scaling that same product — with a focus on clean ingredients, craveable taste, and premium cooking oils — into freezer aisles nationwide.
The products will launch nationwide at the end of May.
